Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Twitter To Beta Test New Marketing System Based On Movies-Related Tweets

Michael Lee, September 29, 2014September 29, 2014

twitter-logo

For press members that attend screenings, we normally tweet our reactions to the film we just saw on twitter. Depending on how bit the film is, a director, member of the cast, or even the studio itself might retweet it for more publicity and free marketing. Depending on your opinions of seeing ads on your favorite social media, you may or may not like the idea of seeing more advertisements on Twitter just for tweeting out something about your favorite film like Guardians of the Galaxy.

That’s because Twitter has developed a new system that reads for tweets using certain keywords, and users will see targeted advertisements as a result of those said tweets. Hit the jump to see how this may affect you use Twitter.

According to The Hollywood Reporter, Twitter will display ads depending on people who have been tweeting about films like Guardians of the Galaxy. After Twitter scans for these tweets, they will then display ads to those who are also talking about Guardians and those who are tweeting about related keywords such as Groot, Rocket Raccoon, and/or Star-Lord. The studio wouldn’t have to specify those words itself, just the movie title.

Ads will also be targeted towards those movie titles, genres, character names, actors, and more.

Twitter will be unveiling a beta system for films in the coming months. They are actually carrying out a similar system in place for TV.

“Our recent research shows that Twitter is a major influence on movie choice. Not only are people hearing about new movies on Twitter, they are using it to make a decision about what to see, then sharing their experience with friends,” says Jeffrey Graham, Twitter’s global head of research. “The research highlighted just how many different opportunities there are for marketers to connect with this behavior on Twitter.”

News Social Networks Twitter

Post navigation

Previous post
Next post

Related Posts

The Office Wants You To Get Wuphf’d

September 29, 2010September 29, 2010

I am probably not the only person who loses track of all the communication and social networks they maintain. Fortunately, The Office‘s Ryan Howard (B. J. Novak) has created a new social network, Wuphf, that will sync up every last communication service you operate, from fax machines to Twitter. The…

Read More

Watch “The Beauty Inside” Episode 3 and Bonus Video

August 31, 2012

Toshiba and Intel’s social film The Beauty Inside debuted its third episode yesterday. Learn more about the project and how you can get involved by checking out their Facebook page, and watch the episode after the jump, along with an extra video from that day’s Alex.

Read More

Win a Trip to Comic-Con Thanks to “Immortals” Facebook Page

May 20, 2011

Do you think you are worthy of being a Greek God? The people behind the upcoming action period piece Immortals want to know, as Relativity Media (along with Fandango and Archaia Entertainment) hosts a contest through the film’s Facebook Page that let’s you explain yourself for a chance to win…

Read More

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2025 The Sometimes Weekly Publishing Company. All Rights Reserved.