Viral Video: Scary Psychic Uses Ouija Board Prank To Freak Out Brooklynites Michael Lee, October 6, 2014October 6, 2014 It’s that time of the year again. People are trying to scare one another in the spirit of Halloween. This also means we are going to get scores of scary movies being released in the coming weeks. And of course that makes for a perfect marketing campaign. As we have seen for films like Carrie and The Devil’s Due, Thinkmodo is in the business of pranking people by scaring them in unsuspecting places like a coffee shop or just on a sidewalk. So they have released a video for their latest prank, which will help promote Platinum Dunes’ upcoming film, Ouija.Like most of Thinkmodo’s prank videos, we see the process of what it takes to scare people, in this case people from Brooklyn. They set up a makeshift Psychic shop to lure their victims in, but also setting up remote control Ouija cursors, and building trap floor boards. And just for some added fun, they cast someone who can bulge their eyes out to freak out their customers.Here’s how they describe the video.This Ouija Psychic has a unique ability: she can pop her eyes out at any time. A remote controlled planchette and a dead person breaking through the floor were added to the mix to create a terrifying psychic reading experience. Hidden cameras captured the whole thing.Music: “Blade” by Bob BradleyAs you may have guessed, Ouija is based on the popular spirit calling board of the same name. In the film, a group of teens use an Ouija board to speak to their friend in the afterlife after she died under mysterious circumstances. Of course the teens inadvertently unlock something truly terrifying.Ouija opens in theaters on October 24, 2014. Viral Marketing Viral News Viral Videos OuijaPlatinum DunesThinkmodoUniversal Pictures
ARGs & Campaigns ‘American Hustle’ Vinyl For The Movie Fan Hits Stores On Record Store Day! November 22, 2014November 22, 2014Film enthusiasts rejoice! Studios are listening to your wishes for certain objects in movies. In a campaign that celebrates the tangibility of music in a digital age, the folks over at Sony music have released a limited edition of the American Hustle soundtrack on glorious vinyl. Seems to be a… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More
New Interactive Trailer for “Snow White and the Huntsman” May 24, 2012May 24, 2012One of my most anticipated films of the summer is Universal’s Snow White and the Huntsman, which takes the mythology of Snow White a lot more seriously than this year’s earlier release Mirror Mirror. The action adventure retelling opens in theaters next Friday, June 1st, and Universal has created an… Read More