“Interstellar” Exhibit Makes World-Wide Debut at National Air & Space Museum Caleb Hamilton, October 30, 2014October 30, 2014 When Christopher Nolan’s latest film, Interstellar, opens in 70mm IMAX at the Udvar-Hazy Center in Chantilly, VA., moviegoers will not only have the chance to be immersed in the world of the film, but they’ll get to have a chance to exclusively experience two of the space vessels from the film first-hand in a brand new exhibit opening at the museum! Hit the jump for more details! The Interstellar Oculus Rift DK2 experience has been traveling around the world to different theaters leading up to the release of the film, but will arrive at the Udvar-Hazy Center just in time for the opening of the movie. The Oculus Rift experience will allow movie fans to don an Oculus Rift headset and explore the Endurace spacecraft in an exciting virtual reality environment. Visitors will join the crew of Endurance and experience weightlessness and views of the galaxy. The Oculus Rift experience will last 3 minutes and will be open from 10 A.M. to 11 P.M. Making its world-wide debut at the Udvar-Hazy Center is the Ranger spaceship built for the film. Unfortunately, the ship will not be a life-size version like some of the other air and space craft on display at the museum. The exhibit opens on November 6th and will be open until November 20th. Admission to the museum is free. Interstellar will play at the Airbus IMAX theater at the Udvar-Hazy Center starting on November 4th at 8 P.M. It will also play at the National Air & Space Museum’s Lockheed Martin IMAX theater in Washington, D.C. Both will show the film in 70mm on 6-story screens! You can purchase tickets here. Interstellar opens wide on November 7th! Viral Marketing Viral News Christopher NolanimaxInterstellarOculus RiftParamount PicturesWarner Bros
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011 Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More
Ford Creates Reality Show To Promote Focus January 20, 2011 Ford has been one of the few car companies that I’ve seen really embrace social media in any kind of relevant way. They continue this method by sponsoring a reality show set to debut on Hulu in Febuary that centers around the Ford Focus. Get the details after the break. Read More
Stuff To Do at SDCC: Explore “Sleepy Hollow” via Oculus Rift; Fly Through “Gotham” July 11, 2014July 11, 2014 The 2014 San Diego Comic Con is two weeks away and the many exhibitors who will be setting up shop are announcing their plans for activities to do inside and outside of the convention. FOX has revealed plans for two fun outdoor activities that attendees will want to check out:… Read More