Trailers Weekly: ‘John Wick,’ ‘The Theory Of Everything,’ And More Michael Lee, October 4, 2014October 4, 2014 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from John Wick, Justice League: Throne…
‘Interstellar’ Oculus Rift Coming To Select Theaters Michael Lee, October 3, 2014 Studios are always looking for interesting ways to engage audiences and entice them to purchase tickets. Scavenger hunt viral marketing, fun and puzzling websites, even revealing your secrets anonymously on ominous websites, marketing teams are thinking of clever ways to keep audiences engaged in more ways than just dropping a…
‘Gone Girl’ Marketing Makes Final Push With “River Of Secrets” Michael Lee, October 2, 2014 Fox has done a brilliant job with the marketing for Gone Girl. Starting off by using a viral marketing campaign to get fans to call the Find Amazing Amy Hotline, which was really just a voice recording of a person reading the first few pages of the book of the…
Ben Affleck Explains The Social Media Rivarly Between ‘Batman V Superman: Dawn Of Justice’ And ‘Star Wars Episode VII’ Michael Lee, October 2, 2014 The friendly social media rivalry between Zack Snyder‘s Batman V Superman: Dawn of Justice and J.J. Abrams‘ Star Wars Episode VII took a new turn when Abrams unveiled a video featuring the Millennium Falcon having a small Batmobile, from Christopher Nolan‘s Dark Knight trilogy, attached to the belly of the…
‘Inside Out’ Trailer: Explaining Human Emotions With Pixar Animation Michael Lee, October 2, 2014October 2, 2014 Disney and Pixar has released their first teaser trailer for Inside Out. Directed by Pete Docter (Up and Monsters Inc.) the film takes place in the mind of a young girl, Riley, where five emotions: Joy, Anger, Disgust, Sadness, and Fear, try to navigate her through life. We’ve seen small…