Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

‘Gone Girl’ Marketing Makes Final Push With “River Of Secrets”

Michael Lee, October 2, 2014

Gone Girl Starring Ben Affleck Image

Fox has done a brilliant job with the marketing for Gone Girl. Starting off by using a viral marketing campaign to get fans to call the Find Amazing Amy Hotline, which was really just a voice recording of a person reading the first few pages of the book of the same name. Then releasing viral posters to help us get excited for trailers slowly revealing more evidence about Amy’s disappearance and questioned Nick’s innocence. Finally we got to hear some of the soundtrack by Trent Reznor and Atticus Ross. With the film opening in theaters tomorrow, it will be interesting to see how well the marketing team did promoting this film. But they aren’t don’t yet. They still have one more piece of the marketing campaign to push. The latest promotion for Gone Girl is called “The River Of Secrets.”

River of Secrets is an interactive environment where users can reveal their deepest and darkest secrets through either text or audio recordings anonymously. It’s actually quite creepy, but it is also a great way to spend some time hearing what people are willing to reveal on the internet. Hit the jump for more.

Mashable was the first to write about the new interactive site, which was launched earlier today.

The site opens with text slowly revealing the title of the site. It then poses the question: “What do you hide from the one you love?” The site then opens to a vast river, where users can answer this question through either a text or audio recording. Some of the texts are revealing, but it is even creeper to hear it from different people. We get answers ranging from “I love porn,” and “I love her but she doesn’t know it,” to people questioning their significant other’s affection like “does he love me,” or “I am loney.” Some of the users are actually taking this seriously, which makes it look like a cry for help, others not so much.

Looking at the text scroll across the river into the sunset while that ominous music plays makes the experience that much more chilling.

According to Mashable, the site uses the emerging webGL technology, and the river seen on the interactive site is actually the fictional river that Amy mentions in her diary, which is also the target area of the film’s search.

Starring Ben Affleck, Rosemund Pike, Neil Patrick Harris, Tyler Perry, and more, Gone Girl opens in theaters tomorrow, October 3.

Viral Marketing 20th Centuy FoxBen AffleckDavid FincherGone GirlRiver of SecretsRosemund Pike

Post navigation

Previous post
Next post

Related Posts

Viral Video Round Up: Marvel Universe, Teen Wolf Too, 30 Minutes or Less, Jurassic Park, and More!

August 7, 2011October 18, 2011

The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.

Pages: 1 2
Read More

Tron Legacy Image #3

March 3, 2010

Total Film has yet another new photo from Tron Legacy in what is a week long series of daily images. Today’s third of four images continues the scene set by the earlier pictures. Sam Flynn enters the old Flynn’s Arcade and walks by covered arcade machines towards a “Tron” sign….

Read More

“Threat Level Midnight” Website Goes Live After Latest ‘The Office’ Episode

February 19, 2011

If you have seen the latest episode of The Office, then you’re well aware of “Threat Level Midnight.” Michael Scott’s decade long film project about fictional secret agent Michael Scarn finally had its big premiere this past Thursday. In typical NBC fashion, a viral website for the film has been…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.