Ben Affleck Explains The Social Media Rivarly Between ‘Batman V Superman: Dawn Of Justice’ And ‘Star Wars Episode VII’ Michael Lee, October 2, 2014 The friendly social media rivalry between Zack Snyder‘s Batman V Superman: Dawn of Justice and J.J. Abrams‘ Star Wars Episode VII took a new turn when Abrams unveiled a video featuring the Millennium Falcon having a small Batmobile, from Christopher Nolan‘s Dark Knight trilogy, attached to the belly of the ship. The video also incorporated John William’s signature Star Wars score which then morphed into Hans Zimmer’s The Dark Knight score. It was one of the first videos to be used in the rivalry since the two were battling it out by posting images in hilarious situations. C3PO dressed as Batman, Stormtroopers being arrested for trying to steal the Batmoblie. The directors not only tried to out do the other, but they also promoted their film at the same time.Which makes the marketing a little easier, but also fun to watch what the director will come up with next. Last time we checked it the ball was in Snyder’s court, but as to why they are in this rivalry, that is still a mystery. But our new Batman, Ben Affleck, believes he has the explanation about the feud. Hit the jump to see what he had to say.In an interview with Yahoo Movies (via THR), Affleck explained,“I think it was started because [Star Wars director J.J. Abrams] and Colin Anderson, who is a great [camera] operator who works on my movies — and J.J.’s always trying to steal and I’m trying to steal back — sent me a picture of the two of them wearing cheap Batman masks.”It’s interesting to see that the rivalry was actually started by an image being sent to Affleck, who then showed the image to Snyder.“I showed it to Zack [Snyder], and said ‘this is bullshit, we have to do something.”Not one to take the insult lying down, Snyder would then tweet that infamous image of Henry Cavill draped in a Sith robe while wielding a red lightsaber. But it is all in good fun as Affleck would explain,“I think it’s cool. The sort of meta-awareness of these movies, and the two directors going back and forth… I like it, it’s cool.”While it is understandable that the marketing team isn’t quite ready to unveil what they have in store of it’s audience, I think it is great that the directors are engaging with their audience by participating in this social media tennis match. We’ll just have to see what Snyder comes up with next.Star Wars Episode VII opens in theaters on December 18, 2015, while Batman V Superman: Dawn of Justice opens in March 2016. Social Networks Viral Marketing Viral News Batman v. Superman: Dawn of JusticeStar Wars: Episode VII
Avengers S.T.A.T.I.O.N. Brings The Marvel Cinematic Universe To Times Square May 27, 2014May 26, 2014With the success of the Iron Man 3‘s Iron Man Tech Presented by Stark Industries, Thor: The Dark World‘s Treasures of Asgard, and Captain America: The Winter Soldier‘s Captain America: The Living Legend And Symbol Of Courage, Disney and Marvel have launched new exhibits to bring the Marvel experience closer… Read More
Viral Video Round Up: Star Wars, Winnie the Pooh, Harry Potter, Captain America, and More! July 14, 2011July 14, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
Hollywood Second-Guessing Comic-Con, Could Viral Marketing Be Next? June 13, 2011June 13, 2011The New York Times ran a piece yesterday about how movie studios are taking a more cautious approach to this year’s San Diego Comic-Con. After propelling the comic book convention into the mainstream in recent years, why are they turning away now? Also, what could this shift in priorities mean… Read More