“Jurassic World” Viral Site Reveals Countdown to Thanksgiving Caleb Hamilton, November 18, 2014November 18, 2014 Briefly: Yesterday, a viral site for the fictional company, Masrani Global, went online. It was quickly discovered that this was the start of an ARG for the highly anticipated Jurassic World. Within the website, there were several pages containing information about Masrani as well as the actual Jurassic World theme park. Clicking around, fans discovered yet another site – one for the theme park itself! Not much on it yet: a ticker with the latest park news, links to social media such as Facebook, Twitter and Instagram… OH! and a huge countdown clock, which at press time has 9 days, 7 hours and 13 minutes left – which is 9 PM on Thursday, November 27th! Will we have a Jurassic World teaser trailer to be thankful for on Thanksgiving? Find out when the countdown ends!Jurassic World opens in theaters on June 12th, 2015! ARGs & Campaigns Viral Marketing ARGCountdownJurassic WorldTrailerUniversal Pictures
Tron Legacy: The Game Is On February 24, 2010October 18, 2011For those following the Tron Legacy viral, the coded countdown just ended on the Zero Hours Flynn Lives website, and now there’s a game board on said site. On it, there’s the list of cities, what looks like a game board with squares that have random numbers, and an empty… Read More
Viral Video: Scary Psychic Uses Ouija Board Prank To Freak Out Brooklynites October 6, 2014October 6, 2014It’s that time of the year again. People are trying to scare one another in the spirit of Halloween. This also means we are going to get scores of scary movies being released in the coming weeks. And of course that makes for a perfect marketing campaign. As we have… Read More
Dan’s High Five: 5 Sequels That Actually Ruin the Original November 8, 2009November 14, 2009I’m declaring this sequel month for the High Five, so every week my list will have something to do with film franchises (or at least attempted franchises). This week we tackle the age-old belief that making a sequel to a great movie will ruin the original film itself. Now, there… Read More