Universal Preempts Its Own Premiere, Releases “Jurassic World” Trailer Early Alex Gerage, November 25, 2014 The park is open—early! In a curious move, Universal Pictures has officially released the first full trailer for next summer’s Jurassic World two days before it’s heavily-promoted premiere during NFL football on Thanksgiving evening. Hit the jump to watch the trailer for yourself, and see why making a new dinosaur is probably not a good idea.You can watch the trailer below, which is complete with seemingly tamed raptors and a Seaworld-style dino aquatic tank:As for the reason why the Jurassic World trailer release was moved up, I think it might just have something to do with another major 2015 release that recently announced its own trailer premiere this Friday. While the move negates the purpose of the film’s viral marketing efforts so far (oddly, the trailer countdown is still running on the Jurassic World website), it’s ultimately a smart move on the part of Universal Pictures. Garner a couple extra days of buzz now and celebrate the trailer’s Thanksgiving premiere on primetime television, because come Friday, everyone will be talking about Star Wars: The Force Awakens.Jurassic World opens in theaters June 12, 2015. Viral Marketing Jurassic WorldStar Wars: The Force AwakensThanksgivingTrailerUniversal
Watch Behind The Scenes Footage of “Iron Sky” November 25, 2010Back in May we told you about Iron Sky through our interview with the Finnish film’s director, Timo Vuorensola. The sci-fi dark comedy is about Nazis from Space trying to take over the world in 2018. Vuorensola and Energia Productions are using their success and fanbase gained from the Star… Read More
ARGs & Campaigns Become A Receiver With “The Giver” Interactive Contest May 9, 2014For the release of The Giver, The Weinstein company has rolled out an immersive viral campaign that takes fans to different platforms in order to reflect the themes of the movie. What’s super awesome about these sites is that they take social media and use it as a tool to… Read More
“Prometheus” Viral Video: Peter Weyland’s TEDTalk from 2023 (Updated) February 28, 2012December 28, 2012This week it was revealed that Guy Pearce would be the link to the original Alien films, playing Peter Weyland (of Weyland-Yutani), an entrepreneur who owns The Prometheus. In a video released today by TED, you can see Peter delivering a keynote at TED2023, as envisioned by Ridley Scott. More… Read More