Judgement Day Is Here Dan Koelsch, May 21, 2009April 10, 2010 Well, technically Judgement Day was in 2004, according to the Terminator universe, but today is the day Terminator Salvation is released in the United States, so most if not all of the ARG should be wrapping up. Proof of that is the current state of Skynet’s website, shows a big red “…Recalculating…” on each page. The guys over at Resistorbeterminated.com seem to think this means they’ve won with their hacking efforts, but as we all know, they are sadly wrong. If any more updates to the viral occur today, I’ll add them to this post. Leave a comment if you see anything. Otherwise, enjoy the film. We should have a review by the end of tonight. Update: Resistorbeterminated.com now says that it has hacked Skynet’s DCP software for it’s own use. Here’s what they say:Once guised as a program that “empowers users to collaborate with Skynet by fueling the company through a network of computer processing power,” as of 1 p.m. EST today, May 21, 2009, the DCP functions as a a tool for and visualizer of the Resistance network. I always knew those metal skulls were empty.Yes, this thing that once allowed Skynet ultimate stalking control over the human race now belongs to the Resistance. The password field is still present – so let’s not be fools – it can be re-hacked and re-possessed.But I don’t think that’s any of our concern – yet. Those machines are still reeling in shock from the Resistance blast.Also, Skynet’s Twitter is just posting binary code, which I assume is part of the hack. If you can tell what (if anything) it means, let us know! Update 2: The comments on Resistorterminated.com are very helpful. One commenter translated the ominous code:The codes translate to “Skynet Research supports human extinction resistance targeted for termination” Viral Marketing Judgement DayResist or Be TerminatedSkynetTerminator Salvation
Play the “Priest” Online Game in 3D! April 11, 2011April 11, 2011Have you ever wanted to slay bloodsucking vampires? Well now you get your chance! Screen Gems’ Priest is due out next month and they’re just beginning their online marketing campaign. Today an online game based on the film was launched that you can play in 3D! Read on for more. Read More
Birdemic: Worst Film Ever? April 15, 2010April 14, 2010One of the things that made last year’s Paranormal Activity a success was viral at it most fundamental: Word of mouth. It is the best form of advertising that a film could wish for. Word of Mouth has been responsible for the success of sleeping blockbusters such as The Blair… Read More
“Real Steel” Starts a Viral Campaign March 15, 2011June 16, 2011Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at… Read More