Kick-Ass: Live Facebook Interview With Director Matthew Vaughn; New iPhone App and Trailer Dan Koelsch, March 20, 2010 The theatrical release of Lionsgate’s Kick-Ass is less than a month away, and all the Internet promotions are starting to pour in. Director Matthew Vaughn is taking part in live interview on Facebook, there’s now an iPhone/iPod Touch App for the film, and we have a few new TV spots and even a new trailer. See all the goodness after the break. First off, next Tuesday (March 23rd) at 9am PST, Vaughn will be answering questions from Facebook users on the Kick-Ass Facebook fan page. You can submit your questions to the wall once you sign up as a fan. Hopefully we may get some glimpses into the potential sequel as well as what the production process was like. Lionsgate has also released an iPhone App called “Kick-A*s: Photobomb“, where you can take a photo from your library or camera roll and spruce it up to look like a superhero. The free App also has the movie’s trailer. Speaking of which, a new 60 second trailer has hit iTunes, and a few TV spots have popped up as well. Check out the trailer below and go to ComicBookMovie.com to see the TV spots. Movie Trailers – Movies Blog Kick-Ass opens nationwide April 16th. Viral Marketing AppiTunesKick-Ass
Prove You’re a Taker With Facebook March 23, 2010March 23, 2010Sherlock Holmes invited us to team up to solve mysteries and be on the good side of the law by working with friends on Facebook. Takers does the exact opposite. Find out how to be a Taker on Facebook after the jump. Read More
Viral Marketing ESPN Brings Admiral Ackbar to Primetime September 9, 2010October 18, 2011It’s probably not quite the same thrill as destroying the Death Star, but for one evening, everyone’s favorite squid-faced rebel hero, Admiral Ackbar, was the talk of the college football world. That is because ESPN aired a commercial documenting the now infamous campaign by University of Mississippi students to have… Read More
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More