Tron Legacy: Protest To Be Held at Press Conference? Dan Koelsch, March 28, 2010March 28, 2010 The much-anticipated Tron Legacy Encom Press Conference is being held in less than two weeks, but the question still remains as to what to expect. 42 Entertainment likes to do things big, as evidenced in their viral for The Dark Knight. New evidence has come to light that could mean there will be a protest at the conference. Find out the details after the break. Now that we have access to the online accounts of several Encom employees, we know that this new project and the press conference itself are a big deal. Alan Bradley has been put in charge of the project (which we know virtually nothing about as of now), and his appointment has definitely ruffled some feathers. However, that’s not the only thing that’s got people bothered by the event. The Flynn Lives discussion forum has a new thread where members of the group state that they plan to stage a protest, or at least an “awareness campaign”. Here’s what member ZackAttack had to say in response to whether it was a protest.More of an awareness campaign. Encom acts like they never heard the name Kevin Flynn, but they still cash their checks and get fat off of his innovations. We’re going to make them pay attention to him… and to us. This is shaping up to be very similar to the Harvey Dent press conference two years ago, which of course was staged by 42 Entertainment as well. With Flynn Lives members having Encom badges, they’ll be getting in, so the confrontation should definitely be interesting. If you’re going to be at the Tron event, let us know if you would like to report for us! Viral Marketing 42 EntertainmentAlan BradleyEncomPress ConferenceProtestTron Legacy
Super 8 Viral: Rocket Poppeteers Sends Letters To Prospective Astronauts July 15, 2010July 15, 2010So far the Super 8 viral campaign has been all about the details. For instance, if you were one of the smart ones who took the newspaper page seriously, then you were rewarded today with a gift. What am I talking about? Find out after the break. Read More
Comic-Con 2009: Pre-Game Viral Marketing July 22, 2009June 6, 2010Woohoo! Comic-Con starts tomorrow down in San Diego, California. Make sure to follow our Comic-Con coverage live from staff writer David! Alright, down to business. The show starts tomorrow and people who are already down there are spotting early viral marketing from different movies, namely 2012 and District 9. On… Read More
Trailers Weekly: “Need For Speed”, “Muppets Most Wanted”, “RoboCop”, “The Wind Rises”, “Sabotage” November 23, 2013December 11, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from Need For Speed, Muppets Most… Read More