Marvel Debuts Iron Man 2 Interactive Trailer Dan Koelsch, April 12, 2010August 5, 2010 A new interactive trailer is now up on the Iron Man 2 official website. Technically, it’s the same trailer that debuted earlier this year, but now certain sections are “saved” as files that you access to see some pretty cool stuff. Check it out after the break. If you look through it all, you’ll see new photos, character bios, and more. There’s even some content yet to be provided, like what looks like a Whiplash game based on the Monaco set, so we’ll keep you up to date on that. What do you think of the interactive trailer? Iron Man 2 debuts in the US on May 7th. For more information on the film and its viral campaign, check out our Iron Man 2 Viral Page. Viral Marketing Interactive TrailerIron Man 2Trailer
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More
Star Wars Blu-Ray Early Access App August 24, 2011Greetings, fellow readers! It’s been a while since I’ve last done an article for the site, so I’ve decided to do a brief article on the recently released sneak peek iTunes app for next month’s 9-disk Star Wars Blu-Ray set. The set, due out September 16, will contain all 6… Read More
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More