Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Find Out If You Are Expendable

Alex Gerage, June 19, 2010

The consensus among most moviegoers is that the summer season thus far has been a bit of a dud. Already halfway through June, few high profile films have caught and maintained the attention of the public. Studios are mobilizing their marketing campaigns around the remaining releases this summer in hopes it leads to a seasonal hit. One such film is the The Expendables, starring Sylvester Stallone, Arnold Schwarzenegger, and almost every other action star over the age of fifty. To quench your desire to see old men running around and blowing things up, Lionsgate has launched a viral site to see if you too, are expendable. Hit to jump to learn more.


The “Are You Expendable?” viral page, which is an extension of the movie’s official site, requires you to take a psych evaluation to determine if you are “enough of a badass to be considered expendable.” What follows is a ten question personality test that finishes by offering you a nick name (I was Alex “Boom Boom” Gerage) and compares you to one of the expendables in the film. For me, it was Lee Christmas, played by Jason Statham.


Once you are part of the team, the site allows you to upload a picture of yourself from either Facebook or your computer, and add it to the lineup of faces in the latest poster for the film. You can try and pick me out from the crowd in the picture above.


The Expendables opens August 13th, and promises to be one of the last bastions of hope for an otherwise disappointing season of summer movies.


Viral Marketing The Expendables

Post navigation

Previous post
Next post

Related Posts

“Mad Men” For Your Consideration Ads Almost Guarantee An Emmy Win

June 4, 2014June 4, 2014

If you ever are around the Los Angeles area or invest your spare time to reading news on the entertainment industry, then you most likely have run into For Your Consideration ads. With the Emmy’s just a few weeks away, AMC has started to roll out more and more of…

Read More

How Much is Thor’s Castle Worth?

November 5, 2013

Asgard is a beautiful and magical place, so of course you were wondering how much it costs to live in the towering castle of Thor and Odin. Right? Well, the guys at Movoto did the research and figured out all the important real estate info on Thruthvangar/Thrudvangar. Get ready to…

Read More

NBC’s Hero Behind The Cape Contest

January 7, 2011January 9, 2011

NBC has been one of the television networks at the forefront of interactive marketing and social media. Thus, it should come to no surprise that their contest for the upcoming superhero show The Cape utilizes both Foursquare and Twitter, along with some outdoor viral. Get the details on how you…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.