Salt: Day X Exists Mission 8, “Sniper”, Now Live Dan Koelsch, July 7, 2010 As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you secretly take photographs of a Day X package. This week, your shooting skills are put to the test. For those catching up, the premise of the game is that Evelyn Salt (Jolie), a government agent, is on the run for being suspected of being a sleeper agent. Part of the terrorist plot called “Day X” is the awakening of these sleepers. Salt is trying to clear her name, and needs your help to do so. In the pre-game video for this week’s mission, you learn that the chess code was instructions for a Day X initiation meeting and you have to stop it by killing the participants, hopefully ending Day X for good. After you kill everyone, everything goes to hell. You find out the people you shot were actually your coworkers on the Day X Task Force, and now the agency is after you. They don’t know your identity yet, but with only one more mission to go, you’ll need to clear your name and find out why Salt had you kill those men. Don’t forget about the hidden codes for extra points! You should be able to figure each out from the mission reports and other items on your “desk”. I don’t want to give them away, so head on over to Unfiction if you wish to cheat. Salt, starring Angelina Jolie and Liev Schreiber, is directed by Phillip Noyce (Clear and Present Danger, The Saint) and written by Kurt Wimmer (The Thomas Crown Affair, Law Abiding Citizen) and Brian Helgeland (Conspiracy Theory, Robin Hood). See it in theaters on July 23rd. ARGs & Campaigns Viral Marketing Angelina JolieARGDay X ExistsSalt
Super Bowl Ads To Have a Right-Wing Skew February 2, 2010February 2, 2010Super Bowl XLIV isn’t until Sunday, but there’s already been a lot of talk about the Super Bowl commercials. Companies spend millions of dollars just to get their ads on the highest-rated telecast every year, and the commercials usually end up being more memorable than the game itself. In fact,… Read More
ABC’s Castle To Release “Naked Heat” Novel July 12, 2010July 12, 2010ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the… Read More
Twitter “Earlybird” Offers Free Ticket To Sorcerer’s Apprentice July 15, 2010Earlier this month, Twitter created a new account named “Earlybird“, which offers exclusive limited time deals, sneak-peeks, and other goodies. Yesterday, the Earlybird sung it’s first song, tweeting out information on how to get a free ticket to Disney’s latest film, The Sorcerer’s Apprentice . Read More