Stallone’s Explosive Expendables Interview on YouTube Dan Koelsch, August 4, 2010May 12, 2011 If you’ve been on YouTube since yesterday, you may have noticed the banner advertisement on the homepage for The Expendables. Specifically, it directs you to an “explosive” interview with director, writer, and star Sylvester Stallone that is on YouTube. However, what you see isn’t exactly what you get. The link directs you to YouTube.com/Expendables, which would usually mean that’s the profile page for the film, but what you see is a video of the aforementioned interview, which was posted by Insider Hollywood. However, there is no such thing as Insider Hollywood (the profile doesn’t even really exist), and you can’t click anything on the page, so you may see where I’m going with this. Just watch the interview and you’ll see what’s going on. Sly has to stop his interview to take care of some enemies in the video thumbnails to the right. While it’s all a bit over-staged and corny, it’s still a cool idea from The Visionaire Group and is definitely a different approach to marketing. What do you think? The Expendables opens August 13th. Viral Marketing ExpendablesThe Visionaire GroupYouTube
Super Bowl Trailers Weekly: “Captain America: The Winter Soldier”, “The Amazing Spider-Man 2”, “Noah”, And More February 1, 2014Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. Since it’s Super Bowl weekend, we’ve got an exclusive… Read More
Oddly Timed “Captain America” Promotion Offers You A S.H.I.E.L.D. Badge For Free April 18, 2014So you saw Captain America: The Winter Soldier. You have been keeping up with Agents of S.H.I.E.L.D. You know the Marvel Cinematic Universe has been going through some pretty big changes lately. You might be a little perplexed then to learn about a promotion running now between Marvel and CafePress…. Read More
Trask Industries Celebrates Its 50th Anniversary In “Days of Future Past” Viral Campaign July 30, 2013July 30, 2013During San Diego Comic-Con, 20th Century Fox brought Trask Industries to the Gaslamp District to show off its Mark I Sentinel. Well, it’s head. Trask employees handed out placards inviting people to help the company celebrate its 50th anniversary by visiting their website. Once there, you could see the silhouette… Read More