Disneyland’s ElecTRONica Starts Tonight, Video and Pictures Available Dan Koelsch, October 8, 2010January 20, 2012 Last month we told you how Disney was looking to promote and capitalize on the buzz for Tron Legacy by creating “ElecTRONica” in Disneyland’s California Adventure. Essentially turning the Hollywood backlot into a Tron party, the event started to tonight and we have more details, including video and photos, after the break. Below is the rundown of the schedule and a video showing some of the things to do and see, which includes a 9 minute 3D preview of Tron Legacy itself (I’m not sure what footage is being shown).The fun starts in Sunshine Plaza at 6 p.m. when music, video, projections and a dance party welcome guests (a.k.a. Programs) and prepare them to enter the world of “TRON: Legacy.”The second performance in Sunshine Plaza starts at 6:45 p.m., and following that, the portal will officially open and all aspects of ElecTRONica will be available, including Flynn’s Arcade, TRON: Legacy Exclusive 3-D Sneak Peek, End of Line club, face painting and the TRON: Evolution video game area.There’s a great line-up of DJs this weekend. DJ GiangStar will be spinning tonight; DJ Michael Paul will change things up Saturday night, and DJ Derek Dunbar will be heating things up on Sunday evening.This weekend you can see Laserman at 7:30 p.m., 8:30 p.m. and 9:30 p.m. on Friday, Saturday and Sunday. For future dates, check the show guide for the schedule. Check out the Disney Parks Blog for even more on ElecTRONica. Viral Marketing DisneyDisneylandElecTRONicaTronTron Legacy
“The Muppets” Feel The Hunger in “The Hunger Games” Parody Trailer March 6, 2012March 6, 2012The Muppets had an amazing marketing run and it seemingly came to an end when the movie opened in theaters in November. But its not over. Not by a long shot. With the DVD/Blu-ray being released on March 20th, the marketing team at Walt Disney Pictures are at it again…. Read More
Social Networks “The Wolverine” Finds New Way To Release First Footage Of The Film March 26, 2013March 26, 2013Yesterday, the director of Marvel’s The Wolverine tweeted a six-second teaser via Twitter’s new video platform, Vine. Check out the teaser and find out why this breaks new ground with movie marketing after the break. Read More
“H+ The Digital Series” Debuts Online August 9, 2012Just over a month ago, we showed you the trailer for H+ The Digital Series, a web series being co-produced by acclaimed director and House M.D. executive producer Bryan Singer. The series is about a future where many people have a device (called H+) hooked up to their brains to… Read More