New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
SNL Takes On Californians, The Avengers, and More With Host Jeremy Renner November 18, 2012Actor Jeremy Renner hosted Saturday Night Live this weekend on NBC, and he participated in quite a few movie-themed skits. Check some of the sketches after the break, including Renner reprising his role as Hawkeye in The Avengers. Read More
Tron Legacy: Protest To Be Held at Press Conference? March 28, 2010March 28, 2010The much-anticipated Tron Legacy Encom Press Conference is being held in less than two weeks, but the question still remains as to what to expect. 42 Entertainment likes to do things big, as evidenced in their viral for The Dark Knight. New evidence has come to light that could mean… Read More
Explore The Interactive Sheet Music From “A Late Quartet” February 10, 2013To celebrate the recent home release of A Late Quartet, 20th Century Fox has released an interactive piece of sheet music from Beethoven’s Opus 131, the piece featured in the film about members of a string quartet. Each of the seven movements are represented by music and a clip that… Read More