“Threat Level Midnight” Website Goes Live After Latest ‘The Office’ Episode Alex Gerage, February 19, 2011 If you have seen the latest episode of The Office, then you’re well aware of “Threat Level Midnight.” Michael Scott’s decade long film project about fictional secret agent Michael Scarn finally had its big premiere this past Thursday. In typical NBC fashion, a viral website for the film has been launched in conjunction with the episode that has the sort of goodies you would expect from any Great Scott Films production. Hit the jump for more.NBC went all out with the content for ThreatLevelMidnight.com. The site comes complete with a trailer, cast bios, downloads (including pages from the original script – nice touch), and deleted scenes. My favorite inclusion though is a video that teaches you how to do “The Scarn,” a dance that I expect will be a mainstay at weddings and proms for years to come. For those who haven’t seen the latest episode of the show, and have no idea what “Threat Level Midnight” is, here is a synopsis from the homepage:Secret Agent Michael Scarn was a downright god – preventing all sorts of All-Star Game bombings and marrying the hottest woman on the planet, Catherine Zeta Scarn. But when he failed to stop his arch-nemesis Goldenface from blowing up the WNBA All-Star game and murdering his beloved wife, Scarn retires from the FBI to live the life of a mild-mannered paper salesman. That is until President Jackson calls him in for an All-Star mission he can’t refuse. It’s got action, it’s got heart, it’s got symbolism… it’s Threat Level Midnight.Although I felt this episode of The Office didn’t have a ton of laughs, I loved it for the way it allowed fans to revisit so many of the show’s past characters, including Karen, Roy, Jan, and Todd Packer. It also makes it really difficult to not love Michael Scott, and realizing his run on the show is nearing an end makes this personal showcase all the more worthwhile. “Threat Level Midnight” is available for download on iTunes right now, so check it out and let us know what you think in the comments section. The Office airs Thursday nights on NBC.Watch the trailer and “The Scarn” dance video below. Viral Marketing Viral Videos NBCThe OfficeThreat Level Midnight
Watch The Twilight Saga: Eclipse Full Trailer March 11, 2010You’ve waited for it, and here it is. The first trailer for The Twilight Saga: Eclipse has finally premiered online at Yahoo. Yesterday’s 10 second preview of the teaser already has almost 3 million views on YouTube, so I expect the full thing to be even more popular. You can… Read More
What To Expect From Digital Marketing In 2010 December 31, 2009December 31, 2009With everyone seemingly focused on reliving 2009 and reminiscing over the first decade of the 21st Century, it’s refreshing to see some intriguing speculation about the year ahead. Advertising Age has posted a two part discussion about the anticipated digital marketing trends in 2010. I recommend checking out parts one and… Read More
Follow Greendale’s Best and Brightest on Twitter January 30, 2010January 30, 2010Say what you will about NBC’s recent late night disaster, but the network has been at the forefront of incorporating viral media into their programs – particularly with their Thursday night shows. Well, the tradition continues with their rookie comedy, Community. Read More