Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Extended Commercial Shows Conan O’Brien Really Cares About Curtains November 9, 2010November 9, 2010American Express has an extended 2 minute commercial that features Conan O’Brien traveling across India to get only the best ingredients to make some curtains (presumably for his new late night show). It’s pretty funny and plays almost like a short film, so take a look after the break. Read More
Win a Trip to Comic-Con Thanks to “Immortals” Facebook Page May 20, 2011Do you think you are worthy of being a Greek God? The people behind the upcoming action period piece Immortals want to know, as Relativity Media (along with Fandango and Archaia Entertainment) hosts a contest through the film’s Facebook Page that let’s you explain yourself for a chance to win… Read More
Trailers Weekly: “Mars Needs Moms”, “Something Borrowed”, “Insidious”, and Red-Band Trailers for “Hall Pass” and “I Saw The Devil” February 19, 2011February 19, 2011Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. Loyal MovieViral.com readers may have noticed something slightly different… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve