Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Create Your Own Silent Film With Google Chrome Experiments March 24, 2013Google’s Chrome Experiments use JavaScript and some of the latest advances in Internet browsing to allow developers and designers to create immersive beautiful experiences using Google Chrome. The latest experiment allows you to add your subtitles to silent films. Details after the break. Read More
“In Time” Twitter Contest: Win Tickets to the World Premiere October 19, 2011October 19, 2011Briefly: Andrew Niccol’s In Time, starring Justin Timberlake and Amanda Seyfried, is a week away from hitting theaters and in anticipation of its release you can win tickets to its premiere in LA tomorrow simply by tweeting. All you have to do is log onto twitter and #intimepremiere to see… Read More
Openings: Harry Potter Shop at Platform 9 3/4 and The Green Dragon Inn from Lord of the Rings December 29, 2012Two of England’s biggest literary and film series have breached into the real world with functioning businesses straight from their respective magical worlds. After the break, learn about the Harry Potter Shop at Platform 9 3/4 and The Green Dragon Inn from The Lord of the Rings. Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve