“Don’t Go Too Far or You’ll Miss it…” Caleb Hamilton, April 3, 2011April 3, 2011 Tonight while tweeting about the “Agents on a Mission” tour, I stumbled upon what appeared to be just a bunch of Twitbots spamming, trying to get unlucky users to access a malware site. Being the cocky Macbook user that I am (we don’t get viruses), I decided to follow the URL. Exactly what is “it” that you’ll miss if you go too far? Read on to find out…I followed this web address: www.cars-n-deals.com (don’t worry, I’ve already checked it out) and was redirected to Disney/Pixar’s Youtube page.If you watch closely, you’ll quickly realize that something isn’t quite right in the video below. You may even catch a few blatant Pixar references and clues to what is really going on.Listen closely to the lyrics of the “Cars N’ Deals of Emeryville” jingle (or read them below):Cars N’ Deals of Emeryville Just take the big highway West then East Exit Finn road take the nineteenth left Drive about six miles But don’t go too far or you’ll miss it Don’t go too far or you’ll miss itSo what does it mean, “don’t go too far or you’ll miss it…”? Of course this could just be reminding you that if you aren’t looking carefully, you’ll miss the dealership. But of course, if you’re a super spy like Finn McMissile, you’ll quickly catch on and realize that the song is telling you that you’ll miss the next clue. Close to the end of the video there is some distortion that you may not have caught that the first time around. Go back and pause at the :57 mark.Study the paused image and you’ll see another web address: www.chromeA113.com. Once again, it’s safe to type that into your address bar. You’ll once again be redirected to Disney/Pixar’s Youtube page, but a find a different video playing:Pretty neat huh? It looks as though Disney/Pixar is going the Toy Story 3 viral video route.Cars 2 opens in Disney Digital 3D, IMAX 3D and 2D on June 24th Viral Marketing Viral Videos Cars 2ChromeA113DisneyViral marketingViral video
2012: Ulfert Wants You to Tweet October 9, 2009As we wait for the rest of the clues from the drop locations to come in, Soren Ulfert has a request of us. In his latest video on his blog, Soren asks that everyone who is following the conspiracy add #TheIHC2012 to their Twitter statuses in order to make it… Read More
Super 8 Viral Recap and Review June 16, 2011June 16, 2011The Super 8 viral campaign and ARG has come to an end as the movie enters its second weekend in theaters, and now it is time to look back and try to make sense of it all. For many of our readers, you may know that the viral campaign for… Read More
Sherlock Holmes: Let 7-Eleven Be Your Watson November 17, 2009Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice,… Read More