“Don’t Go Too Far or You’ll Miss it…” Caleb Hamilton, April 3, 2011April 3, 2011 Tonight while tweeting about the “Agents on a Mission” tour, I stumbled upon what appeared to be just a bunch of Twitbots spamming, trying to get unlucky users to access a malware site. Being the cocky Macbook user that I am (we don’t get viruses), I decided to follow the URL. Exactly what is “it” that you’ll miss if you go too far? Read on to find out…I followed this web address: www.cars-n-deals.com (don’t worry, I’ve already checked it out) and was redirected to Disney/Pixar’s Youtube page.If you watch closely, you’ll quickly realize that something isn’t quite right in the video below. You may even catch a few blatant Pixar references and clues to what is really going on.Listen closely to the lyrics of the “Cars N’ Deals of Emeryville” jingle (or read them below):Cars N’ Deals of Emeryville Just take the big highway West then East Exit Finn road take the nineteenth left Drive about six miles But don’t go too far or you’ll miss it Don’t go too far or you’ll miss itSo what does it mean, “don’t go too far or you’ll miss it…”? Of course this could just be reminding you that if you aren’t looking carefully, you’ll miss the dealership. But of course, if you’re a super spy like Finn McMissile, you’ll quickly catch on and realize that the song is telling you that you’ll miss the next clue. Close to the end of the video there is some distortion that you may not have caught that the first time around. Go back and pause at the :57 mark.Study the paused image and you’ll see another web address: www.chromeA113.com. Once again, it’s safe to type that into your address bar. You’ll once again be redirected to Disney/Pixar’s Youtube page, but a find a different video playing:Pretty neat huh? It looks as though Disney/Pixar is going the Toy Story 3 viral video route.Cars 2 opens in Disney Digital 3D, IMAX 3D and 2D on June 24th Viral Marketing Viral Videos Cars 2ChromeA113DisneyViral marketingViral video
Robert Rodriguez’s Newest Film Stars Kobe Bryant February 3, 2011We’ve seen big name directors try their hand at commercials before, so it should be no surprise that Robert Rodriguez (Sin City, Machete) has taken the plunge with Nike. Rodriguez directed a short film starring Los Angeles Lakers basketball phenom Kobe Bryant called The Black Mamba (Bryant’s nickname for being… Read More
Trailers Weekly: “The Smurfs 3D”, “Don’t Be Afraid of the Dark”, “The Descendants”, “Happy Feet 2” and more May 28, 2011May 28, 2011Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this… Read More
‘The Shaggy Man’ At “Repo Men” Screening, MovieViral On the Hunt March 18, 2010April 7, 2010Dan Koelsch, the Executive Editor of MovieViral.com, is currently attending a screening of Repo Men in Orange County, CA. While waiting in line, he was handed a map to find “The Shaggy Man.” The map contained a sequence of numbers and letters randomly spread out all across the Irvine Spectrum… Read More