Does 3D Projection Mapping Have A Future In Film Marketing? Alex Gerage, April 25, 2011 As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use of high-tech 3D projectors. It is a sight to behold, and I believe it may offer a new way for films to be marketed that might draw a lot of attention. Hit the jump to learn more.Mashable posted an article that briefly describes 3D projection mapping and its potential in the future, but also included a series of videos from around the world that showcases the technology at work. I personally found the footage, despite the less than stellar YouTube transfer, to be quite breathtaking. The questions going forward with this technology though are twofold: does the cost to put on one of these productions outweigh the potential attention it may receive? And as Matt Smith of The Viral Factory suggests, if the goal is to create word of mouth following the event, is a medium like YouTube effective enough to convey the size and scope of the production? Is 3D projection mapping something that must be seen to truly be believed?Regardless, I cannot overlook the possibilities that 3D projection mapping might provide some of our favorite film properties. How cool would it be to see a 3D Spiderman crawling up New York skyscrapers to hype next summer’s The Amazing Spiderman? Could you imagine an Inception-style projection where buildings are turned onto their side, just like in the movie? Such an initiative could really catch audiences’ attentions and provide great viral opportunities online.Time will tell if 3D projection mapping really takes off, or if it just becomes a niche marketing gimmick. What do you think? Let us know in the comments below. Editorials Features Viral Marketing 3D projection mappingInceptionMashableSpider-Man
Trailers Weekly: “The Disappearance Of Elenor Rigby,” “Fury,” “Life After Beth,” And More June 28, 2014June 28, 2014Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from The Last Of Robin Hood,… Read More
Viral Review: Transformers: Revenge of the Fallen July 2, 2009July 2, 2009Transformers: Revenge of the Fallen is our latest film to have its viral end. How did the viral do? Was it interesting? Worth following? Did it give us any insight into characters and background details? Official websites: The Real Effing Deal Run by Leo Spitz (played by Ramon Rodriguez in… Read More
Fan Made Work Two More Year End Movie Mashup Videos December 21, 2010March 29, 2011I’m sure we’ll see a lot of videos in the coming weeks that look to mash up clips from this year’s movies. We’ve already showcased one that’s made the viral rounds (/Film even interviewed the video’s editor), and now we have two more that are worth a look as well…. Read More
Yes, but only within its limitations. We applied it with some success for the SPIKE TV Scream awards. As with any new technology, industry people may see it as a shortcut to some desired effect and rush to apply it without learning the nuances.
haunted houses for Halloween, Amazing clock towers that go off every hour with spectacular effects… architecturally designed buildings with subtle patterns that freakin’ move. Sure I’d like to see some movie trailers with some of this, but this could be so much more.