“Real Steel” Sends Out WRB Posters! Caleb Hamilton, May 9, 2011May 9, 2011 A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to unlock more of the history. After entering the codes and submitting your mailing info, you were told that you may be receiving a prize in the mail. Well, that prize arrived today. Read on to find out what it is!You may come home to a poster tube one day this week. I, for one, was completely surprised by its arrival. I knew I hadn’t ordered a poster from Ebay or Disney Movie Rewards and a quick look over of the mailing label revealed that it was sent from the WRB. I quickly ran in the house and opened the tube. Below is a photo of the very high-quality poster of “The Basics of The Boom” and the note that came with it, which lead to the next part of the viral. The basics include 6 rules, a checklist to see if “…you have what it takes to bring the mechanized pain…”, and the judges’ scorecard. The poster also has other smaller details that you can check out when (if) you get one. Also on the back of the poster, is an image of one of the robots, Noisy Boy. On the front of the poster, under the Judges’ Card, there is a series of numbers. The posters lead to the next stage of the viral. Thanks to Gupfee at Unfiction, we’ve been able to figure out what the numbers are for.The numbers correspond to the rules and letters on the poster. First number tells you what rule, 2nd number tells you how many letters to count over (don’t count spaces). The answer is SLASH CONTENDER, leading tohttp://wrb.com/contender Then you enter the kanji letters as they appear under the noisy boy name on the poster, and you unlock another achievement and you get a animation/video of the noisy boy robot that you can mouse over for more info.You can go directly to the animated look at Noisy Boy here and see a quick clip from the movie after reviewing every part of Noisy Boy and collecting 9 squares. Be sure to look carefully when exploring the robot!Real Steel opens in theaters October 7th! ARGs & Campaigns Viral Marketing DisneyHugh JackmanMailReal SteelShawn LevyWalt Disney Pictures
What Is Operation Early Bird? December 8, 2011December 8, 2011Yesterday, we reported the start of a viral campaign for The Dark Knight Rises and today we have some major developments! A new CIA transcript and a countdown! Check it out after the jump! Read More
Anthony and Joe Russo Talk “Captain America: The Winter Soldier”, Influences, Creating A Poltical Thriller, And More March 24, 2014March 24, 2014The one thing that may surprise audiences who watch Captain America: The Winter Soldier is that it is directed by Anthony and Joe Russo, two men with strong comedic backgrounds. They might be the last two people you’d think would direct an action film, let alone a sequel to the… Read More
Like Free Movies? Then ‘Like’ The Muppets! September 27, 2011You know you like The Muppets (you may even love them), so why not like them on Facebook? They’re currently running a “Muppet Fan-a-thon” on Facebook to get a bazillion likes (actually 1 billion). Once they reach their goal, you’ll have a chance to win advance screening tickets to the… Read More