Marvel Finally Decides To Promote “Captain America” With New Poster and Trailer Dan Koelsch, June 24, 2011June 24, 2011 Marvel Studio’s last movie before the superhero team-up movie The Avengers is next month’s Captain America: The First Avenger. However, despite the film being just weeks away from opening, the studio, along with distributor Paramount, have really dropped the ball on marketing it. We haven’t seen much promotional material, and up until today there had only been one full trailer, and even it only showed a few seconds of Steve Rogers (played by Chris Evans) in the suit. Fortunately, it looks like the bigwigs have finally decided to step up the effort with a second trailer that shows more Captain, as well as a new poster from Yahoo that has a classic patriotic look to it. Check them both out after the break.(Click for Full Size)These were both released yesterday, and when coupled with the shield-centric featurette released this weekend, it looks like we’ll be seeing a lot more of the first Avenger in the coming weeks. What do you think of Marvel and Paramount’s marketing of Captain America, especially in comparison their mega-promotion of Thor?Captain America: The First Avenger opens in theaters on July 22nd. The movie tells the origin story of the famous superhero and falls into the Marvel Cinematic Universe continuity, which includes such movies and superheroes as Iron Man, The Incredible Hulk, and Thor. The Avengers, set to be released next summer, has all these heroes team up to fight Thor’s mischievous brother Loki, Captain America’s arch nemesis Red Skull, and more. Viral Marketing Viral Videos Captain AmericaPosterThe AvengersTrailer
Train Railings Turn To Lightsabers in Japan September 26, 2011To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after… Read More
Comic-Con News Round-Up 3: “Iron Man 3”, A&E’s “Coma”, “Doctor Who”, “Star Trek”, and More! July 9, 2012In the days and weeks leading up to San Diego Comic-Con, we the press get bombarded with emails with press releases about events, panels, and other happenings in and around the convention. We’ve rounded up some of the more interesting ones twice before (here and here), and we are going… Read More
3 Short Prequels To “Dawn of the Planet Of The Apes” Explain 10 Year Gap After “Rise” July 1, 2014Tucked in the credits of Rise of the Planet of the Apes was what descended the earth into a viral epidemic. This so-called Simian Flu is what wiped out most humans and left the apes in a very strong position at the beginning of Dawn of the Planet Of The… Read More