“Super 8” Deleted Scene Features Rocket Poppeteers Dan Koelsch, June 27, 2011 We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids going into a 7-Eleven early in the film. You’ll see a cardboard cutout of Rocket Poppeteers spokesman Captain Cooper and a sign on the wall featuring the ice cream treat.Source: /Film ARGs & Campaigns Viral Marketing Viral Videos Rocket PoppeteersSuper 8Viral video
Repo Men: 4 Artiforgs On The Run, The Hunt Is On February 26, 2010February 26, 2010If you’ve been following our coverage of Repo Men, you’ll know that Universal, in conjunction with Wired and Lone Shark Games have launched a real world ARG pitting Artiforgs (people with artificial organs) against Repo Men (employees of Unicare who really want those organs back). Check out the latest developments… Read More
Jimmy Fallon’s “Downton Abbey” Parody Series Returns With Third Episode February 6, 2013February 7, 2013Downtown Abbey is a British period television drama that airs on ITV in the UK and PBS here in the states. While the show is very popular, it is a bit dry, and thus ripe for parodying. Late Night with Jimmy Fallon, my favorite late night talk show, has made… Read More
Parks and Recreation: Welcome to Pawnee October 13, 2009June 20, 2011NBC sets the gold standard when it comes to television viral websites. “The Office” has the best viral presence of any show on television, and shows like “Heroes” and “Community” have also received viral exposure. Well, we can officially add “Parks and Recreation” to that list. The official Pawnee, Indiana website has been… Read More