“The Inside Experience” Adds Interrogation Videos Dan Koelsch, August 16, 2011 It’s been almost two weeks since Christina Perasso was found, but the investigation continues. The Inside Experience is an interactive social media film about the kidnapping of Christina (played by Emmy Rossum). She was found at Union Station in Los Angeles, and apparently if you were one of the fans who went yourself to find her, you might be part of the story. According to the Inside Experience Facebook page, those who went to Union Station found federal agents, who then interrogated them to see what they knew and how.Many fans, followers, and friends showed up to LA’s Union Station on Thursday August 4 in hopes of finding Christina Perasso. Instead, they found her ballerina box and a group of Federal Agents who led them to a makeshift interrogation room where they were questioned about the case.The page has two videos so far, and as expected, the acting is pretty bad since they are just regular people. While we have seen eight episodes that spanned the entire kidnapping, a feature-length film was supposed to be released on Monday as well, and it would incorporate the interactive features of the ARG to tell the story. However, the date has been pushed back because of the overwhelming fan participation.A lot of you have been asking about the release of the complete film so here is an official update: This effort was originally slated for an August 14th release date but due to the overwhelming amount of participation it is taking just a tad longer to make our way through all of it. We apologize in advance for the delay, but please continue following The Inside Experience on Facebook and Twitter for more information on the final release date of the complete film.Inside, presented by Toshiba and Intel, is directed by DJ Caruso and stars Emmy Rossum as Christina Perasso, who has been kidnapped and only has a Toshiba laptop to connect to the outside world. Through social media, you follow her plight against her unknown keeper and help her survive, discover the truth, and eventually escape. If you want to play along, here are the basic links you’ll need:The Inside Experience: Website, Facebook, Twitter, YouTube Christina: Facebook, Twitter, YouTube ARGs & Campaigns Social Networks Viral Marketing Viral Videos FacebookInside
“Kick-Ass 2” Clip Pushes Villain’s Twitter Account July 2, 2013July 2, 2013The Kick-Ass 2 viral campaign is in full swing, but the latest update has peaked my interest more than most. The film’s official YouTube channel has posted a clip mentioning the super villain’s Twitter account, and it includes a questionable tweet. Check it out after the break. Read More
Super 8 Trailer Breakdown and Analysis May 12, 2010May 13, 2010The countdown is still a few days away (update: or is it?), so we have a bit of time on our hands in the Super 8 viral. Let’s take a closer look at the trailer, thanks in part to our friends at Unfiction and Super 8 News. While a lot… Read More
Mission Icefly: Traelek Institute Has a Website July 1, 2011The latest development in the Test Subjects Needed ARG has been a new viral website called Survival Code. As we stated earlier today, once you set up your profile on the new site, you get access to 5 pages of a comic book. These pages feature the fictional Traelek Institute,… Read More