Mission Icefly: Get Ready For Hunt 3.0! Caleb Hamilton, September 3, 2011 Briefly: The Traelek Institute is gearing up to open another testing facility, but not before they release more Iceflies! You have until Monday to vote for 3 more cities to get the Iceflies. Head over to the Human Preservation Project hub on 5 Gum’s Facebook page to vote for one of 6 cities including: Tampa, Kansas City, Philadelphia, Minneapolis, Anaheim and New Orleans. Once the cities are chosen, a scavenger hunt will ensue and a few more lucky people will rescue the coveted Iceflies. What are you waiting for? Go vote! Follow our coverage of the 5 Gum viral campaign here. ARGs & Campaigns Social Networks Viral Marketing FacebookHuman Preservation ProjectMission IceflyTest Subjects Needed
Pixar Announces Easter Egg Hunt On Disney Movies Anywhere Streaming Site April 16, 2014Pixar has a habit of hiding nifty little Easter Eggs in each of their films. Whether its nods to the classroom A113 or the Luxo Ball, or a tease of what’s to come, you’re more then likely to find some sort of Pixar related reference in each of these films…. Read More
Viral Marketing Kermit Duets with Tiffany Thornton In Holiday Music Video December 24, 2010Usually the YouTube videos from The Muppets are clever and entertaining, but it seems like they missed the mark in their latest video, which celebrates the holiday season. In it, Kermit the Frog sings a Christmas duet with Disney pop star Tiffany Thornton titled “I Believe”. This cross promotion within… Read More
“Godzilla” Viral Website Launched As New Trailer Approaches December 9, 2013Yesterday, the Facebook page for Warner Bros. and Legendary’s Godzilla posted a link to a Chinese article about the “world’s largest sinkhole” and how it relates to Godzilla. The link has the caption “Who are M.U.T.O.?”. The article uncovers the viral website Mutoresearch.net, which looks to be some kind of… Read More