Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

There Is Still Hope For A Viral Campaign for “The Dark Knight Rises”

Dan Koelsch, December 7, 2011

When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we still have not seen any viral marketing for TDKR, and there is still no word of 42E being involved. However, there could be some hope on the horizon. Click the jump to find out more.

The Wrap interviewed Warner Bros. Motion Pictures President Jeff Robinov, and he talked a bit about the film’s marketing plans.

He wouldn’t disclose much more about the studio’s marketing strategy for its key tentpole franchise. But he did say that, like “The Dark Knight,” its successor’s “marketing strategy will definitely evolve,” Robinov said.

The film’s theatrical release is just seven months away, so if Warner Bros. wants to get even close to the scale of their campaign for The Dark Knight, they better get going. What do you think? Will Warner Bros. even try to do a viral campaign, and if they do, can they pull it off without 42 Entertainment? Give us your thoughts in the comments below.

Thanks to Steve Szyndrowski for the heads up.

Viral Marketing The Dark Knight Rises

Post navigation

Previous post
Next post

Related Posts

“The Hunger Games” Viral Knows Who You Are

August 29, 2011August 30, 2011

Maybe Lionsgate didn’t give it some thought at first, but when we wrote an article about a possible viral site for The Hunger Games, the studio called to inform us that they weren’t marketing such a site nor were they affiliated with it. Naturally we edited it to inform you…

Read More

Salt: Day X Exists Mission 6, “Tracer”, Now Live

June 23, 2010

As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt put your tech skills are put to the test, and this week you have to track the…

Read More

Viral Video Round Up: Toy Story, Guy Ritchie, Captain Planet, Aziz Ansari, Dark Knight Rises, And More!

September 5, 2011September 5, 2011

The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.

Pages: 1 2
Read More

Comments (4)

  1. Alex Billington says:
    December 7, 2011 at 1:02 pm

    Yea right, “evolve”, sure… I think that just means more clues to posters. Let’s see a viral…

    Update: Oh crap, oh wait! That was quick, well timed on your part Movie Viral… Now some sort of TDKR viral is underway, but what the heck is this? Just documents?
    http://www.firstshowing.net/2011/first-tidbits-of-the-dark-knight-rises-viral-found-in-a-cia-bulletin/

  2. Pingback: Has “The Dark Knight Rises” Viral Campaign Begun? | MovieViral
  3. Guest says:
    December 7, 2011 at 3:57 pm

    And just a few minutes later, the viral campaign began. And you were proven wrong. 

  4. Pingback: THE DARK KNIGHT RISES Viral Campaign Begins? | Celebrity Gossip

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.