There Is Still Hope For A Viral Campaign for “The Dark Knight Rises” Dan Koelsch, December 7, 2011 When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we still have not seen any viral marketing for TDKR, and there is still no word of 42E being involved. However, there could be some hope on the horizon. Click the jump to find out more. The Wrap interviewed Warner Bros. Motion Pictures President Jeff Robinov, and he talked a bit about the film’s marketing plans.He wouldn’t disclose much more about the studio’s marketing strategy for its key tentpole franchise. But he did say that, like “The Dark Knight,” its successor’s “marketing strategy will definitely evolve,” Robinov said.The film’s theatrical release is just seven months away, so if Warner Bros. wants to get even close to the scale of their campaign for The Dark Knight, they better get going. What do you think? Will Warner Bros. even try to do a viral campaign, and if they do, can they pull it off without 42 Entertainment? Give us your thoughts in the comments below.Thanks to Steve Szyndrowski for the heads up. Viral Marketing The Dark Knight Rises
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Viral Video: Scrubs DJ Steve Porter Remix March 12, 2010March 12, 2010You may know YouTube sensation DJ Steve Porter from his many remixes, including the Slap Chop Rap, and my favorite, his Community remix. Now he presents us with a remix for ABC’s Scrubs, which, after I thought was a successful retooling of the show, will most likely be cancelled after… Read More
Shark Week Takes A Bite Out of YouTube July 31, 2011Briefly: Discovery Channel’s famous Shark Week starts tonight at 9PM, and they have created a YouTube splash page starring comedian Andy Samberg as Chief Shark Officer. After a shark breaks through the page and causes a mess, you can watch clips from this year’s shows with intros from Samberg himself…. Read More
Yea right, “evolve”, sure… I think that just means more clues to posters. Let’s see a viral…Update: Oh crap, oh wait! That was quick, well timed on your part Movie Viral… Now some sort of TDKR viral is underway, but what the heck is this? Just documents? http://www.firstshowing.net/2011/first-tidbits-of-the-dark-knight-rises-viral-found-in-a-cia-bulletin/