Has “The Dark Knight Rises” Viral Campaign Begun? Dan Koelsch, December 7, 2011 Just a few hours after writing about how The Dark Knight Rises still had hope for a viral campaign, our wish may have come true. Two fake CIA documents have been sent out that that might be the start of the campaign. Get the details after the break. Empire and Wired each got separate CIA documents pertaining to a Dr. Leonid Pavel. Readers of ComingSoon.net made the connection that the man pictured in one of the documents is actually actor Alon Aboutboul, who has an unknown part in The Dark Knight Rises. While many blogs are running with the idea that these documents are related to TDKR, there is no real proof. The connection between the actor and the movie could be coincidental. Some are already speculating on what the documents are trying to say, but I don’t see anything discernible at the moment. Let us know in the comments below if you think this is indeed the beginning of the viral marketing for TDKR, as well as what clues you can pick out from the documents. If it’s not for TDKR, what could it be for? Hopefully not gum.Of course, if this turns out to be legit, we’ll be all over the campaign with detailed analysis, so stay tuned! ARGs & Campaigns Viral Marketing The Dark Knight Rises
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More
“Batman: Arkham City” Viral Discovered at Comic-Con July 24, 2011July 24, 2011So far we’ve seen the beginnings of a few viral campaigns at Comic-Con, and now we can add another to the list. Yesterday, MovieViral’s own Dan Koelsch discovered a code that was for the new Batman video game Arkham City. More after the break. Read More
The LOST Underground Art Project: New Art Pieces Revealed December 17, 2009You may remember us talking about the LOST Underground Art Project a few weeks ago. The show was held December 15th at Gallery 1988, and thanks to Peter at Slashfilm, who’s always on top of this subject, we now have the new artworks revealed at the event. The works include… Read More