What Is Operation Early Bird? Caleb Hamilton, December 8, 2011December 8, 2011 Yesterday, we reported the start of a viral campaign for The Dark Knight Rises and today we have some major developments! A new CIA transcript and a countdown! Check it out after the jump!The Fire Rises website has gone blank; that image of Bane everyone worked to reveal back in May has disappeared. The Fire Rises Twitter page (@thefirerises), was updated this afternoon with a twitpic link, leading to a third CIA document, which you can read below (click to enlarge). So what is “Operation Early Bird”? Head over to www.operationearlybird.com and wait. The countdown should end tomorrow around 10 AM PST / 1 PM EST. ARGs & Campaigns Social Networks Viral Marketing The Dark Knight RisesTwitter
Did A ‘Contagion’ Viral Quit Before It Started? August 31, 2011August 31, 2011Over at Bloody-Disgusting, they have posted a large group of hi-def photos for the upcoming “viral” flick, Contagion. Of particular note, one of said pictures has what very well could have been a viral campaign in the making, but with the film coming out next week, why did we see… Read More
Preview “The Muppets” Soundtrack On YouTube and iTunes App Game November 18, 2011November 18, 2011The Muppets opens in theaters next Wednesday, and the soundtrack is released two days before (on Monday), but you have two ways to preview the music from the movie right now. Tap Tap Muppets, the latest title in the Guitar Hero-like mobile game series, is available on the iTunes App… Read More
Bryan Singer Takes Fans’ Questions As Part Of Facebook’s “X-Perts” Series March 17, 2011We have known for a while that 20th Century Fox was looking to use Facebook as a primary vehicle to market their upcoming X-Men: First Class. Since launching the trailer last month, the page has served as a hub for all things related to the film, including exclusive photos. Today… Read More