Honda Releases Extended Version of “Ferris Bueller” Super Bowl Ad Caleb Hamilton, January 30, 2012January 30, 2012 Last week, a very short teaser for a Super Bowl ad featuring Matthew Broderick as Ferris Bueller hit the web. There were many theories surrounding the video’s meaning, but it was soon revealed that it was a teaser for a Honda ad. Today, that commercial is available to see before the big game on Sunday. Watch it after the break.In celebration of the launch of their new 2012 CR-V, Honda put together this homage/sequel to Ferris Bueller’s Day Off. You’ll see a shorter version of this ad on Sunday, but below we have the extended version.http://www.youtube.com/watch?feature=player_embedded&v=VhkDdayA4iADid you catch the over two dozen references to Ferris Bueller’s Day Off in the video? If so, tell us which ones you found in the comments! Viral Marketing Viral Videos Ferris Bueller's Day OffHondaSuper Bowl XLVIYouTube
Would The Real John Carter Please Stand Up? December 3, 2011Looks like Disney has launched a viral campaign for their upcoming film, John Carter. Andrew Stanton, director of John Carter, is looking for all of the John Carter’s of Earth. If your name is John Carter (or if you know a John Carter), you fit the bill. Hit the jump… Read More
2012 Viral Review November 23, 2009January 8, 20102012 has come and passed, and we are all still alive. What? You say it’s only 2009? But that doesn’t make sense. Thus goes the viral campaign for Roland Emmerich’s epic disaster film. Just like with other time-sensitive movies with viral (Cloverfield, District 9), 2012 had a complex viral campaign… Read More
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More