Universal Studios’ Transformers Ride Gets Viral Website Dan Koelsch, February 4, 2012 Universal Studios Hollywood doesn’t have that many rides, but they are looking to change that with “Transformers: The Ride 3D”, set to open in May of this year. To help promote the new ride, Universal Studios has created a viral website and social media game. Get the details after the break. Go to PrepareForBattle.com to enlist via your Facbook account. Once you have signed up, you get a welcome video message from General Morshower (played by actor Glenn Morshower just like in the film series). Watch it below.The goal is to increase your military ranking with points. The grand prize is a trip to Universal Studios Hollywood to be one of the first to ride the attraction, and there are prizes for the top 100 people, so if you stick with the game, there’s a good chance you can win at least a Transformers toy or something. You get points for recruiting others to the game and other tasks, so get started!Try out the Prepare for Battle game, and let us know what you think of it in the comments below! Thanks to Steve Kidd for the heads up. Viral Marketing Tranformers: The Ride 3DTransformers
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
What Does New “Man of Steel” Countdown Lead To? June 5, 2013Briefly: We have yet another Kryptonian countdown for Man of Steel, this time hosted at ManofSteel.com/Nokia. The countdown ends at 9am PT/ 12 noon ET tomorrow, but what will we get? Considering the proximity to the film’s release, hopefully it’s a screening. We’ll keep you up to date as we… Read More
“The Hunger Games: Mockingjay Part 1” Viral Video: Watch Presdient Snow Give Panem An Important Message June 25, 2014June 25, 2014The marketing for The Hunger Games: Mockingjay Part 1 is starting to ramp up, which means that a trailer is not too far behind. Following last week’s release of the heroes of the Capitol posters, which depicted ordinary citizens doing extraordinary things. Of course there was a subtle message when… Read More