Disney-Pixar’s “Brave” Will ‘Change Your Fate in Two Days’ Michael Lee, February 21, 2012February 21, 2012 Briefly: One of the central themes of Disney-Pixar’s upcoming Brave is being able to change your destiny. Is Merida going to be a princess with proper etiquette or she is going to follow her calling and be the adventurous warrior like her father? Of course we can’t answer that right now, the movie comes out June 15th, but we might be getting some more clues to the story in just a couple of days. Brave’s official Facebook Fan Page has just posted that its fans can change their fate in two days. Does this mean we will be getting the first clip from the film, a new trailer, a new poster, or the start of a viral campaign? We don’t know, but we will keep our eyes peeled for the big reveal, which happens in two days. Viral Marketing BraveDisneyPixar
SNL Takes On Taken 2 and California October 14, 2012October 14, 2012Saturday Night Live had Up All Night star Christina Applegate as host last night. My favorite sketch of the night was Tech Talk: iPhone 5, but we got two good movie/TV sketches as well. There’s a trailer for a movie that combines Taken 2 and Expendables 2, as well as… Read More
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More
“Orange Is The New Black” Food Truck Event Threw Pies At The People Of New York June 16, 2014June 16, 2014There are times where I wished marketing gags in New York could find their way here on the west coast. The Archer Debonair Mobile was one of them. Not only are these advertisements a great way to push said product, but you get some free swag out of it. So… Read More