Fan Made “John Carter” Trailer Actually Makes Sense of the Film Dan Koelsch, February 22, 2012 Are you excited for Walt Disney Pictures’ epic sci-fi film John Carter? Chances are that you aren’t, and that might be due to Disney’s marketing campaign, which has done a less than stellar job creating positive buzz. One of the big issues is that the film’s plot and characters are not explained well in trailers. One fan made trailer looks to solve that problem. Watch it after the break. The film is based on the Barsoom series by Edgar Rice Burroughs, which features “John Carter of Mars”. Carter is actually a Virginian living in the late 19th century who is mysteriously transported to Mars and ends up fighting in their civil war. The official trailers have muddied the concept a bit in lieu of showing big action sequences. Disney might be assuming fans already know the story of John Carter, but the 100 year old series has not transcended generations the way The Lord of the Rings and other older sci-fi properties have.The guys over at The John Carter Files created a fan trailer from released footage to fix this problem, and it is quite impressive. This actually makes me want to see the film when it comes out on March 9th.Source: /Film Fan Made Work Viral News Viral Videos DisneyJohn CarterMarsTrailer
YouTube Tuesday: Film Riot and Film State April 17, 2012YouTube Tuesday is a new weekly feature where we shine the spotlight on our favorite YouTube channels related to movies and television. So far we’ve brought you Glove and Boots and Freddie Wong, but now it’s time to bring you my favorite DIY channel, Film Riot, along with its sister… Read More
Graffiti Style “Teenage Mutant Ninja Turtles” Posters Are Tagged On The Streets Of Los Angeles June 9, 2014June 9, 2014Part of the art of marketing is based on how awesome your poster looks. Floating heads, back turned, poster drenched in colored hues, all of it are a staple of the contemporary movie poster. But since people have noticed just how dull some of these posters can be and just… Read More
Viral Marketing Check Out The “TRON: Legacy” Light Show In Norway December 13, 2010Disney is pulling out all the stops in promoting Friday’s theatrical opening of TRON: Legacy around the world. Last weekend saw a projection light show in London, and now the Mouse House has put on another light show in Norway, this time at the Indekshuset building in Oslo. Check out… Read More