Galifianakis And Ferrell Take To Facebook To Launch “The Campaign” Zach Oldenburg, May 7, 2012 One of this summers most anticipated comedies, “The Campaign”, has just launched a very interesting, very funny viral campaign, aimed to persuade viewers to choose their side before the films release. Hit the jump to see the first glimpse of the films lead contenders, played by Zach Galifianakis and Will Ferrell. Is this films cast not a match made in Heaven? If you don’t agree, then I think your opinion will surely be changed after you watch these two political campaigns, launched on two separate Facebook pages.Cam Brady, played by Will Ferrell: Marty Huggins, played by Zach Galifianakis: I’m very excited to see Galifianakis play what I can only assume is the film version of his infamous ‘twin brother’ character, with Ferrell playing a mix between Ricky Bobby and his George W. Bush impression. To view Cam Brady’s Facebook page, click here. To vote Marty Huggins, hit the link.The film, directed by Jay Roach (Meet The Parents, Austin Powers) follows the story of “two rival North Carolina politicians with presidential aspirations [that] tangle with one another”, with a release date of August 10th, 2012. Social Networks Viral Marketing Viral News Viral Videos ferrellGalifianakisThe CampaignWillZach
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More
Neill Blomkamp’s Next Film “Chappie” In The Works February 24, 2013Elysium doesn’t come out in theaters until August, but writer/director Neill Blomkamp is already working on his next Sci-Fi project, titled Chappie. Get the few details we have after the break. Read More
There Is Still Hope For A Viral Campaign for “The Dark Knight Rises” December 7, 2011When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we… Read More