Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening Dan Koelsch, June 9, 2012June 9, 2012 We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break. Rock of Ages opens in theaters on June 15th. Viral Marketing Viral Videos Rock of Ages
Train Railings Turn To Lightsabers in Japan September 26, 2011To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after… Read More
Paramount and Qualcomm Announce “Star Trek Into Darkness” Super Bowl App January 8, 2013January 8, 2013The Super Bowl is right around the corner and the major studios are gearing up to present glimpses at some of their upcoming films. On Monday, Paramount Pictures and Qualcomm Labs, Inc. announced a new mobile application that will be used during the big game to unlock exclusive content from… Read More
Tron Legacy Viral: Operation Tron Website Launches For Encom Press Conference Protest April 1, 2010As we reported on Tuesday, the Flynn Lives group is planning to protest the Encom Press Conference tomorrow night, and they are getting together beforehand to plan it out. Now the group has launched a new website to help organize their meeting. Check out the details after the jump. Read More
Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break.