Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening Dan Koelsch, June 9, 2012June 9, 2012 We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break. Rock of Ages opens in theaters on June 15th. Viral Marketing Viral Videos Rock of Ages
“Star Trek Into Darkness” Viral Site Discovered In Teaser Trailer December 17, 2012December 17, 2012Last week, we got our first look at Star Trek Into Darkness, J.J. Abrams’ follow up to his 2009 hit, Star Trek. If you saw The Hobbit over the weekend in IMAX 3D, you got to see the first 9 minutes of the film. Today the teaser trailer that was… Read More
Viral Marketing Final Parody Trailer for “The Muppets” Takes on “Paranormal Activity” & “Twilight” October 27, 2011October 28, 2011The success of The Muppets marketing campaign is coming to an unfortunate end and after parody trailers for The Green Lantern, The Hangover II, and The Girl with the Dragon Tattoo, this final parody takes all of that and combines it with the box office smash Paranormal Activity 3 and… Read More
Fan Made Work Viral Video: The Assassination of Yogi Bear By The Coward Booboo December 13, 2010Devin over at Badass Digest has found a rather strange video. Animator Edmund Earle decided to make an alternate ending to the upcoming Yogi Bear that mirrors the powerful ending of The Assassination of Jesse James by the Coward Robert Ford. The result is conversely comical, poignant, and above all,… Read More
Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break.