Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening Dan Koelsch, June 9, 2012June 9, 2012 We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break. Rock of Ages opens in theaters on June 15th. Viral Marketing Viral Videos Rock of Ages
Ridley Scott Talks About Next Stage of Prometheus Viral Campaign in Empire Magazine March 28, 2012Ridley Scott’s Prometheus is featured prominently in the new issue of Empire Magazine, and Scott talks about the film’s viral campaign for a bit. For us waiting to see what’s next, this should wet your whistle a bit. Read what he had to say after the jump. Read More
Conan O’Brien Announces The Name of His New Show September 1, 2010Conan O’Brien comes back to television in just two months, and despite some innovative commercials that have already aired, his new TBS show still does not have a name…until now. Watch the video after the break where O’Brien finally announces the show’s unique title. Read More
“The Muppets” Marketing Was Hilarious, Interactive, and Lots of Fun November 23, 2011November 23, 2011After a 12 year hiatus, its finally time to meet The Muppets when the movie opens in theaters on November 23. Yes I tried to force that Muppet theme song jingle, but its true. The Muppets haven’t seen the big screen for 12 years, and now they are back, and… Read More
Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break.