Intel and Toshiba’s “The Beauty Inside” Could Star You Dan Koelsch, July 29, 2012 Last summer, we covered a social media film experience called Inside, which was sponsored by Intel and Toshiba. While it got a lot of followers, the end result had mixed reactions. However, the computer company was not fazed, and they are back at it again this summer. Get the details on their new project, which could star you, after the break. This new social film is titled The Beauty Inside, and is being directed by Drake Doremus (Like Crazy). It’s a romantic tale of a guy has his eye set on a girl (played by Mary Elizabeth Winstead), but he has one big problem: he wakes up every day as a different person. This is where you come in. Follow the film on Facebook, where you can submit your audition photo and video to become one of the incarnations of this guy (internally voiced by Topher Grace). Watch the trailer below.Episode 1 premieres on August 16th, and we’ll bring you any updates as they become available. ARGs & Campaigns Social Networks Viral Marketing IntelThe Beauty InsideToshiba
Is Dimension Using Facebook to Start A Viral Campaign For ‘Scream 4’? March 15, 2011March 15, 2011It may not turn into a full campaign, but Dimension Films is definitely going viral with their marketing for Scream 4. The Sidney Prescott public figure page on Facebook has some interesting photos that are in-world. Check them out after the break. Read More
Help Find Elizabeth Burke Through New “White Collar” Social Experience January 4, 2012January 4, 2012At the end of the summer finale, the wife of FBI agent Peter Burke, Elizabeth Burke, was kidnapped by criminals searching for Neal Caffrey’s stolen Nazi treasure. USA Network is now giving fans the chance to help find Elizabeth via a new, immersive social experience, leading up to the mid-season… Read More
New “Battle: Los Angeles” Viral Video and Facebook Game February 17, 2011The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign,… Read More
Please watch my auditions for this project (and “like” them if you approve). Lisa’s “‘Secret Destinations,’ According to Me” audition: http://on.fb.me/RSy5v0 Lisa’s “The Best (Or Worst) Pick-Up Line I Ever Heard” audition: http://bit.ly/O2WQ8qLisa’s “What I Would Do If I Was A ‘Normal’ Person” audition:http://on.fb.me/N9F6csLisa’s “Why I Need A (Best) Friend” audition: http://on.fb.me/RSAfuE