UPDATED: “Pacific Rim” Viral: The Kaiju Attack San Francisco; A Look At The Jaegers Michael Lee, November 28, 2012December 2, 2012 Well that was quick. Another update has been added to the Pacific Rim viral campaign and it gives us a look at the scale of the fearsome Kaiju and the giant human-piloted Jaegers that are forced to fight them to defend our safety. It appears that this new video has a connection to the emergency warning alert system that was released early this morning. We also have a blueprint model of the Jaeger robots. Check it out below.This new video that has surfaced gives us a quick look at the scale of the Kaiju and just what these beasts are capable of. Unfortunately the Kaiju are extremely hard to make out due to the quality of the video. But this is all just a simple tease. The header image appears to be a Kaiju strapped to the deck of an aircraft carrier or one of the Jaegers. It is presumed that what the timer on the Pan Pacific Defense Corp. website is counting down to is the release of the full trailer, which will premiere before the showing of The Hobbit.There is also a blueprint of a model Jaeger named Gipsy Danger. The info provided on this blueprint include the scale of the Jaeger, what it runs on, weaponry, and a look at the cockpit. Click on image for a larger version of the blueprint.What I like about these Jaegers is that they are pretty simple and not as sophisticated as some of the mecha that you would see in a Japanese anime, but the inspiration is there. This latest update shows us that this viral campaign isn’t just a simple web page posted with sporadic updates, there are news clips, memos, and blueprints, and that is just the tip of the iceberg. I am crossing my fingers that there will be some sort of kaiju attack drills held in major cities. I mean it helps to be prepared when the Kaiju do attack right?UPDATED: Four more jaeger models have appeared online, each of them originating from a different nation. China has the Crimson Typoon; Russia built the Cherno Alpha, Japan has Coyote Tango; and the Striker Eureka defends the Australian nation. The weaponry may be different for each mech, but the piloting system and cockpit are very similar. Guillermo Del Toro‘s Pacific Rim opens in theaters on July 20th, 2013. News Viral Marketing Viral News Guillermo Del ToroPacific RimPan Pacific Defense Corps.
Could The “They’re Here” Mystery Be Solved? October 7, 2010We are just a few days away from everything being revealed about the film They’re Here, a film whose viral campaign we have covered extensively. However, the guys over at SciFi Mafia seem to think they have figured out what the movie really is, thanks in part to our exclusive… Read More
“I’m A Celebrity Get Me Out Of Here Experience” Is the Most Extreme Teambuilding Event Ever November 22, 2012November 22, 2012Are you an office manager looking for ways to bring your employees together? Are you having trouble finding a good teambuilding event that will get their competitive juices flowing? Maybe you should try eating bugs. That’s what one event agency is offering in the UK. Called the “I’m A Celebrity… Read More
Viral Marketing “Personal Demons” Kickstarter Takes A Unique Approach June 21, 2013As an independent filmmaker, I’ve been a part of two successful Kickstarter campaigns, so I know how important it is to make a movie pitch that catches people’s attention. When you don’t have the luxury of having some movie star like Zach Braff or Kristen Bell behind your project, you… Read More