News of the Day: Disney acquires Marvel Alex Gerage, August 31, 2009September 9, 2009 For those that have not already heard, it was announced this morning that Disney has purchased Marvel Entertainment for 4 billion dollars. Head over to SuperHeroHype to look at the press release and updates that are emerging (including a supposed meeting between John Lassiter and Marvel last week). In addition, CNBC has some reaction from Disney CEO Robert Iger.This is an absolutely huge story that might forever change some of our favorite superhero properties on film. I think there are a lot of opportunities that a company that Disney provides for filmmakers, mostly through financial resources. The question becomes will the creative brain trust at Marvel be compromised due to Disney’s influence. I’d like to think Disney is smarter than that, and maybe they’re looking to expand their demographics by acquiring more adult-ish oriented properties.From a viral marketing point of view, I think there is a very good chance we may see the last of viral campaigns with Marvel characters. I say this is because Disney has little reason to devote resources to a niche specific marketing campaign when they own theme parks, stores, and television stations. They’re films have always been marketed through traditional means due to their sheer size, and I don’t see that changing now.What are your thoughts about this? Does the sound of a Pixar-Marvel animation film just get you giddy with joy? Or do you feel the portrayal of Marvel characters will be toyed with to meet the family-friendly product Disney seeks? Leave your comments below. News
Viral Video Round Up: Iron Man, Will Smith Making Noises, And More! June 2, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Watch This: First Footage From Iron Sky May 14, 2010May 14, 2010Last week we brought you information on the viral campaign history of the Finnish film Iron Sky, which is set to be released next year. We also had an interview with the film’s director, Timo Vuorensola, in which we talked about the great visuals Energia Productions is able to produce… Read More
It’s Official: J.J. Abrams’ Super 8 is About Area 51, Will Team Up With Steven Spielberg May 6, 2010May 6, 2010Despite a comment on our forums, I really didn’t see this coming. Some theaters had exclusive showings of Iron Man 2 for their employees and select people tonight at midnight, and the Super 8 teaser trailer was shown as well. After we confirmed that the secret film being produced by… Read More
I loved the article, the only thing is Tron Legacy is a Disney movie, and they’ve hired 42 Entertainment to run a viral campaign.
You’re right Nick, that did slip my mind. Hopefully a 42 E. relationship can be strengthened and carried over to cover some upcoming Marvel films as well.