Survival Goes Viral – The Dead Walk Again Iain Welford, September 9, 2009September 9, 2009 Could you kill your loved one if they turned into a zombie, or would you try to live with them, despite the fact they want to chew your face off? This is the question being posed by George A Romero’s new film, Survival of the Dead. You may have read my What If? Article earlier this week, but it seems Romero beat me too it with a viral campaign for his new movie, Survival of the Dead. Thanks to Bloody Disgusting, we know that MySpace has been interviewing Sarge, a survival veteran of the zombie outbreak. The film is based on an island during a zombie outbreak. The islands inhabitants have stopped themselves from destroying the dead, hoping they can learn to live in peace or find a cure. Turns out they were wrong, and lets face it, if they were right it would make for a pretty dull movie. In the interview Sarge reports that the inhabitants of the island did not kill the infected, instead keeping them alive. He also explains his own plight for survival and links in nicely to Romero’s previous film, Diary of the Dead. The interview ends abruptly with the intrusion of a zombie. Watch the first interview here: Survival of the Dead: Sarge (Part 1 of 2) I’ll be watching this closely as I love Romero’s work and I hope the viral gets bigger. Will you be as interested? Leave your comments below. Viral Marketing Survival of the dead
“Dawn Of The Planet Of The Apes” Featurette Puts A Decimated San Francisco Into Focus July 1, 2014July 1, 2014Following the WETA featurette and the three prequel viral videos, comes another Dawn of the Planet of the Apes featurette from the 20th Century Fox marketing team. The featurette takes a visit to the set of the film, which is set years after Rise in a San Francisco ravaged by… Read More
Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights September 9, 2011September 9, 2011Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the… Read More
Apollo 18: New (Last?) Document, Arcade Game, and Final Trailer August 30, 2011Dimension Films’ Apollo 18 finally opens in just a few days, so they have ramped their marketing efforts with possibly the last element of their viral campaign, a Facebook arcade game, and one more trailer. Get all the details after the break. Read More