Survival Goes Viral – The Dead Walk Again Iain Welford, September 9, 2009September 9, 2009 Could you kill your loved one if they turned into a zombie, or would you try to live with them, despite the fact they want to chew your face off? This is the question being posed by George A Romero’s new film, Survival of the Dead. You may have read my What If? Article earlier this week, but it seems Romero beat me too it with a viral campaign for his new movie, Survival of the Dead. Thanks to Bloody Disgusting, we know that MySpace has been interviewing Sarge, a survival veteran of the zombie outbreak. The film is based on an island during a zombie outbreak. The islands inhabitants have stopped themselves from destroying the dead, hoping they can learn to live in peace or find a cure. Turns out they were wrong, and lets face it, if they were right it would make for a pretty dull movie. In the interview Sarge reports that the inhabitants of the island did not kill the infected, instead keeping them alive. He also explains his own plight for survival and links in nicely to Romero’s previous film, Diary of the Dead. The interview ends abruptly with the intrusion of a zombie. Watch the first interview here: Survival of the Dead: Sarge (Part 1 of 2) I’ll be watching this closely as I love Romero’s work and I hope the viral gets bigger. Will you be as interested? Leave your comments below. Viral Marketing Survival of the dead
Coke Zero Has New Interactive “TRON: Legacy” Games and Exclusive Content November 25, 2010Coke Zero is to TRON: Legacy as Dr. Pepper was to Iron Man 2. Coke has given us a new mobile iPhone app, interactive cups, new videos, a thinner waistline, and more! Find out all about it after the jump. Read More
How To Ruin A Viral (Part 2): Mess Up June 3, 2009July 18, 2010District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went… Read More
Comic-Con 2009: Pre-Game Viral Marketing July 22, 2009June 6, 2010Woohoo! Comic-Con starts tomorrow down in San Diego, California. Make sure to follow our Comic-Con coverage live from staff writer David! Alright, down to business. The show starts tomorrow and people who are already down there are spotting early viral marketing from different movies, namely 2012 and District 9. On… Read More