New “Elysium” Viral Website Introduces Us to the Civil Cooperation Bureau Dan Koelsch, April 24, 2013April 25, 2013 The viral campaign for Neill Blomkamp’s Elysium continues with yet another viral website. We already have a few viral websites at the moment, with ItsBetterUpHere.com and Armadyne.net, but now Sony has expanded the online world to include the Civil Cooperation Bureau. Get the details after the break. In Elysium, the planet has become hazardous, so the rich and powerful live in a luxurious orbiting space station called Elysium, while the poor are left to suffer on the planet’s surface. The Civil Cooperation Bureau acts as the police force on Earth. The website goes into details on their operations, weapons & vehicles, enforcement technology, and even provides claims and forms (though they are experiencing a “system error” preventing you from downloading any of them). There are crime alerts on the main page as well. The Weapons & Vehicles and Enforcement Technology give us a glimpse at some of the tech that is featured in the film, including some you should recognize from the trailer. Check out the exosuit that Matt Damon’s character wears below.Some of the stuff is “classified”, so we’ll have to see if they expand on the content, or if that is just for show. Poke around the website yourself and let us know what you think. Elysium opens in theaters on August 9th. ARGs & Campaigns Viral Marketing Elysium
Kryptonian Billboard for “Man of Steel” Leads To New Viral Website April 14, 2013April 14, 2013All aboard the Man of Steel viral train, because we got another stop on our way to the new trailer. After a flurry of updates involving the DSRW Project website and the Man of Steel homepage itself, we now have some real life outdoor marketing that ties into it all…. Read More
The Late Night Saga Continues on Craigslist and YouTube January 15, 2010January 16, 2010I almost hope it never stops. While NBC is still staying quiet about what it plans to do with its late night line up, the two hosts in question, Jay Leno and Conan O’Brien, are definitely not. Check out Gawker to see all the great clips from last night, including… Read More
Countdown to “The Dark Knight Rises” Blu-ray Release to Unlock “Man of Steel” Content November 20, 2012November 20, 2012We haven’t seen much from Zack Snyder’s Man of Steel since July, when trailers were released with The Dark Knight Rises. Warner Bros. will attach another trailer with The Hobbit: An Unexpected Journey next month, but they’re giving you a chance to get a look at some exclusive content early!… Read More