The 1701 Have Been Chosen in “Star Trek Into Darkness” Viral; New Trailer Debuting Tomorrow Caleb Hamilton, May 1, 2013May 1, 2013 Last week, we reported that the long-dormant Star Trek Into Darkness viral site AreYouThe1701.com went live with a social media contest using Instagram and Vine. Paramount gave fans a week to enter the contest, where they had to take a picture or video inspired by Star Trek or “the future.” There were 1701 winners selected out of eligible entries and many received their prize today! Find out what they won after the jump!Contest winners may have been surprised throughout the day to find a poster tube on their doorstep. Yours truly is one of the winners and there wasn’t any prior notification that I had been chosen, so I assumed that Paramount had maybe sent me a promotional poster or something. Inside the tube there was a one-sheet poster and anaglyph (Red and Blue lens) 3D glasses.A note was attached to the poster stating congratulating you on being selected. On the back, another message informed winners that they would be the first to see a new, 3D trailer first. Tomorrow, at 12 PM PT, the 3D trailer will debut at AreYouThe1701.com/3DTrailer of course, you won’t really be able to enjoy it without those cool glasses! If there are any more developments beyond this new trailer, MovieViral will keep you in the know! Click here to check out the rest of coverage of Star Trek Into Darkness viral events.Be sure to see Star Trek Into Darkness on May 17th in 3D and IMAX 3D! ARGs & Campaigns Contests Social Networks Viral Marketing Viral News AreYouThe1701Bad RobotContestsParamount PicturesStar Trek Into DarknessTrailer
Fan Made “John Carter” Trailer Actually Makes Sense of the Film February 22, 2012Are you excited for Walt Disney Pictures’ epic sci-fi film John Carter? Chances are that you aren’t, and that might be due to Disney’s marketing campaign, which has done a less than stellar job creating positive buzz. One of the big issues is that the film’s plot and characters are… Read More
CW “Arrow” Star Stephen Amell Tweets Viral Website March 25, 2013The CW’s new hit series Arrow is a gritty adaptation of the DC Comics character Green Arrow. The actor playing the archer, Stephen Amell tweeted a link today that takes you to a viral website. Get the details after the break. Read More
Mouth-Taped-Shut.com Reveals New Photos and Artwork for “The Girl with the Dragon Tattoo” September 21, 2011September 21, 2011If you love ambiguous and perplexing marketing, then you must be following mouth-taped-shut.com, the viral site for David Fincher’s The Girl with the Dragon Tattoo. So far we’ve seen odd photos and some links to interviews. But in some recent updates, we have seen a brand new poster for the… Read More