Fake Terrible Ads Headline Viral Campaign for “100 Bloody Acres” Dan Koelsch, May 13, 2013 100 Bloody Acres is an Australian Horror Comedy about two brothers who sell fertilizer and use human parts as their “special ingredient”. To help promote the movie, Campfire & GMD Studios have created some deliberately awful amateur commercials for Morgan’s Organic Fertilizer. Check them out after the break, as well as more ways to learn about this unique fictional company. The second ad was actually featured on Buzzfeed for how terrible it is, so I guess their strategy is working. The viral fun doesn’t stop there, however. You can follow the fictional fertilizer company on Facebook and Twitter, and check out their homepage. From the 90s website design to the VHS-style commercials, they really put an effort into making everything look severely outdated.100 Bloody Acres is scheduled to be released in the US on June 28th. ARGs & Campaigns Viral Marketing 100 Bloody AcresMorgan's Organic
“Real Steel” Trailer Debuts Online May 10, 2011We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Read More
Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com April 12, 2011January 10, 2012Last March we reported that a viral campaign for Thor and The Avengers was being launched. JoinShield.com made its viral debut at the C2E2, a comic and entertainment event regularly held in Chicago. There attendees were able to submit their e-mail addresses and “become” agents of S.H.I.E.L.D. Details were sketchy… Read More
University of Chicago Receives Mysterious Package Addressed for “Indiana Jones” December 15, 2012December 15, 2012Fans of Indiana Jones are well aware that in addition to his whirlwind adventures stopping Nazis and chasing Crystal Skulls, Dr. Henry Jones Jr. was also an esteemed professor of archaeology at the University of Chicago. Now, more than thirty years after first walking through the university’s halls on screen in Raiders… Read More