“World War Z” Releases Fake PSA That Leads To Viral Site Christopher Moore, May 16, 2013 The upcoming zombie film World War Z has released a fake public service announcement about the movie’s deadly viral outbreak. Check out the video and the site it leads you to after the break.With much of the marketing push focusing on Brad Pitt versus mega-fast zombies with an ant horde mentality, the film’s new marketing video is an altogether different approach. Shot like a normal PSA, it focuses more on the viral outbreak and how it’s affecting the world. Check out the video below: If you noticed at the end, it invites you to check out the UK site, crisiszero.com. This World War Z tie-in site continues the public service approach with simple tips on how to protect yourself and your loved ones. Of course, many of these tips convey the severity of the zombie situation with advice like “Don’t call emergency services. No help is coming.” or “Leave everything behind. Abandon everything and everyone.”The top of the site even shows the current human population and a countdown to functional extinction (aka a countdown to the movie’s release.) The site also allows you to use your Facebook account to alert up to three friends of Crisis Zero and encourage them to join you in a safe zone. You can check out crisiszero.com and all its panicky goodness for yourself. The movie’s official site is worldwarzmovie.com. You can also like the film on Facebook and follow its updates on Twitter.World War Z invades your town out on June 21st. Social Networks Viral Marketing Brad PittWorld War ZZombie
Paranormal Activity: Viral Marketing At Its Best October 27, 2009January 8, 2010The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral… Read More
Viral Video Round Up: The Room, Sucker Punch, Anne Hathaway, And More! February 3, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Film Blogs Receive Mysterious “Alcatraz” Boxes January 11, 2012Producer J.J. Abrams is back in the mystery business with his new show Alcatraz, which is set to debut January 16th on FOX. To promote the upcoming premiere, FOX sent out mysterious boxes full of Alctraz stuff to various film blogs. Get the details after the break. Read More