Another Transmission Precedes “Man of Steel” Homepage Dan Koelsch, May 21, 2013May 21, 2013 Briefly: Last month, the Man of Steel viral campaign got a jolt in the form of a transmission from Zod to Superman. In a similar fashion, the Man of Steel homepage has another transmission when you first enter the site. We have the same static noise, but with “You Are Not Alone” flashing word-by-word and in different languages. Given that there will supposedly be a new trailer in front of Fast and Furious 6, and that every other viral event has lead to a trailer, I think we all know where this is going. Once the trailer goes up or something else happens, we’ll let you know. Thanks to the Man of Steel fan page for the heads up. ARGs & Campaigns Viral Marketing Man of Steel
“The Amazing Spider-Man” Viral Event Leads To Fan Screening Details June 22, 2012June 22, 2012As we expected, The Amazing Spider-Man had a viral event yesterday that lead to news of fan screenings in just over a week. I’m not going to spoil it above the fold, so get the full details after the jump. Read More
‘Man Of Steel’ Viral Site Teaches You Everything About Krypton November 5, 2013With Zack Snyder‘s Man of Steel hitting Blu-ray/DVD shelves next week, Warner Brothers has launched a brand new viral website for the film called LearnAboutKrypton.com. The site is designed specifically to teach you everything the humans (LexCorp and S.T.A.R. Labs to be more precise) have learned about the planet Krypton…. Read More
“Skyline” Takes To YouTube For Final Marketing Push November 12, 2010November 12, 2010Universal Pictures’ and Rogue’s Skyline takes the latest trend in movies choosing high concept plots and stunning visuals over big names and takes it to the next level. The most recognizable name in the credits for this alien invasion film is probably Donald Faison of Scrubs fame, but the impressive… Read More