All Your O Belong to H.G. Wells! Iain Welford, September 21, 2009September 21, 2009 The Google mystery has been solved! In Google’s own bit of mysterious viral like antics, the online world has been discussing the meaning of the unusual appearance of UFO’s on Google’s homepage.First appearing on the 5th of September and crashing this site with the amount of traffic generated, Google showed a U.F.O. stealing an O form the iconic logo. The firm then used their twitter to alert us that “all your O belong to us”.The U.F.O. flew back onto their home page on the 15th, showing crop circles made by the flying saucer. They again twittered about the “phenomenon” with coordinates that related to Woodham road, here in the U.K.Well, some bright people have pieced the puzzle together and realised that Woodham road is right next to the original landing zone of the first U.F.O. in H.G. Wells “War of the Worlds,” a book that I wrote about in my first article, citing it as being responsible for first ever viral campaign, even if it was accidental.You’ll wake up today to a new Extra terrestrial themed Google logo, and if you click on it, you’ll find that it links to H.G. Wells 143th birthday which is today, 09/21/09. It’s a nice nod to one of the greatest Sci-Fi writers, and has certainly created a lot of buzz about its meaning. Plenty of conspiracy theories have been flying around since the first appearance.All I have to say is well done Google. What did you think about it all? Viral Marketing War of the Worlds
“The Amazing Spider-Man” Viral Event Leads To Fan Screening Details June 22, 2012June 22, 2012As we expected, The Amazing Spider-Man had a viral event yesterday that lead to news of fan screenings in just over a week. I’m not going to spoil it above the fold, so get the full details after the jump. Read More
When Virals Fail To Live Up to Their Potential April 7, 2011April 7, 2011Movie virals have always been a huge part of the film industry since the dawn of its simplest form; the movie trailer. Its only now that virals have become more prevalent to studios since they introduced a more interactive version for fans and moviegoers. There are effective virals, the virals… Read More
Play “Man of Steel” Online Game “Metropolis Mayhem” May 24, 2013May 24, 2013Briefly: In the vein of other endless running games like Temple Run, Warner Bros. has released Metropolis Mayhem, an online game on the Man of Steel homepage. Fly Superman through Metropolis and earn points by collecting the power-ups. Use your heat vision to destroy any obstacles that you cannot avoid…. Read More