Video: “Godzilla” Director Teases ‘Very Big’ Plans For Comic-Con Dan Koelsch, July 14, 2013 We already know that Warner Bros. and Legendary Pictures’ Godzilla is set to have some presence at Comic-Con. The monster remake opens in May of next year, and the San Diego convention this week is the perfect time to promote it. There is an off-site building that is sure to have something, and the newly discovered viral website is bound to be related to the convention. Now we have a video from director Gareth Edwards that teases the film’s big plans even more. Check it out after the break. The Godzilla Encounter website has three articles so far, all with stories about “something” being out in the ocean. Each post has one or two letters in the headline colored red, which leads us to believe it’s some code. So far the letters, in order, are S, E, R, and I. Could it spell out a new URL or something related specifically to Comic-Con (as the latest article suggests)? We’ll have to wait and see. As soon as we know more, we’ll update you.To follow all of our coverage of Comic-Con, click here. ARGs & Campaigns Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConGodzilla
Viral Video: Will Ferrell’s Music Video For “Casa De Mi Padre” March 11, 2012Next Friday, an unusual film opens in theaters. Casa de mi Padre is a comedy starring Will Ferrell, but it’s all in Spanish. Ferrell plays a Mexican who has to save his father’s ranch. Thankfully, there are subtitles, and the film looks to have some potential. Funny or Die recently… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More
ViralCast #14: Comic-Con Review July 27, 2009June 6, 2010In this week’s ViralCast, Dan, Ian, and Scott are joined by our very special guests Kelsey and Rose, who covered Comic-Con for us live from the convention. We go over some of the interesting things that Kelsey and Rose saw as well dig deeper in the viral campaigns put on… Read More