See Blueprint of “X-Men: Days of Future Past” Sentinels Head Dan Koelsch, August 14, 2013 The Twitter account for next May’s X-Men: Days of Future Past has been posting some cool content lately, and yesterday they tweeted out a sketched blueprint of the head of a Sentinel, the large robots in the future that protect humans from mutants. Take a look after the break. The Sentinels are created by Trask Industries and are a formidable foe. X-Men Days of Future Past opens May 23, 2014. ARGs & Campaigns Social Networks Viral Marketing X-Men: Days of Future Past
Beauty Shop Patrons Get Hair-Raising Scare Thanks to “The Last Exorcism Part II” February 26, 2013In a prank to help promote this weekend’s theatrical opening of The Last Exorcism Part II, some customers at a beauty salon got more than a haircut when a two way mirror shows a possessed girl over their own reflection. Check out the reactions after the break. Read More
Sherlock Holmes: Let 7-Eleven Be Your Watson November 17, 2009Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice,… Read More
“Real Steel” Starts a Viral Campaign March 15, 2011June 16, 2011Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at… Read More