New “The Amazing Spider-Man 2” Viral Site Report Focuses On B.J. Novak’s Alistair Smythe Michael Lee, February 11, 2014February 11, 2014 Last week The Amazing Spider-Man 2 director Marc Webb revealed that B.J. Novak would be playing none other than Alistar Smythe. A villain who has pestered Spider-Man from time to time in the comics, but this isn’t the first time the character as appeared in the viral campaign. Now a new post on The Amazing Spider-Man 2‘s viral marketing site, The Daily Bugle, has posted a new story that ties to Alistar, and his father, Spencer. Hit the jump to read the full report.Here is the full report from The Daily Bugle tumblr site:By Ken EllisWithin a week of the announcement that the NYPD and the District Attorney’s Office had opened an investigation into illegal activities and questionable medical practices at Manhattan’s Oscorp Industries, sources indicate several of their top scientists have been asked to leave.Reports cite the recent forced resignation of Dr. Spencer Smythe, the Director of Robotics, amongst others. He was seen leaving Oscorp Tower yesterday with a box of his personal belongings.When asked to comment on the current employment situation of Dr. Smythe, Oscorp spokesman Donald Menken had no comment. Later in the day, Oscorp sent out a press release congratulating Alistair Smythe on his promotion to the Director of Robotics formerly held by his father. How Mrs. Smythe expects this will impact holiday dinners remains unknown.A previous report hinted at some of the questionable practices that OsCorp have been conducting, and the recent resignation of Spencer Smythe seems to confirm that OsCorp isn’t the shiny industrial conglomerate it is made out to be.For those who are unfamiliar with the character, the Smythes are the one who created the Spider-Slayers, first it was Spencer, then Alistar followed in his footsteps with a more advanced and deadlier version. While we may now that B.J. Novak has a role in the film, it is uncertain if Spencer has a role. The faux news reports that have been posted in the past have merely hinted at some of the comic books villains that Spider-Man has faced in the past, but none of them have confirmed if any of them will actually appear in the sequel. In fact this is one of the few times that a major character other than Spider-Man has been mentioned in these articles.Opening in theaters on May 2, The Amazing Spider-Man 2 also stars Andrew Garfield, Emma Stone, Jamie Foxx, Dane DeHaan, Paul Giamatti, and Sally Field. ARGs & Campaigns Viral Marketing Viral News Marc WebbSony PicturesThe Amazing Spider-Man 2The Daily Bugle
Back to Work: Viral Marketing in The Office August 30, 2009August 30, 2009Like many, I am a huge fan of NBC’s The Office. Season six of the award winning comedy begins September 17th, and I thought it would be helpful to highlight some of the viral goodies on display for fans that need a fix before the premiere… More than any other… Read More
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More
Google And Paramount Pictures Team Up To Promote Christopher Nolan’s ‘Interstellar’ October 6, 2014A lot of movie-based websites offer uninteresting things like character profiles, trailers that you can get off youtube, wallpaper images, etc. Social media has proven to be a more useful tool to help market a film. We’ve seen many successful viral marketing campaigns being carried on on Facebook, Twitter, Vine,… Read More