“Godzilla” Viral Trailer Awakens The Truth Michael Lee, February 24, 2014 The Godzilla viral campaign seems to be starting up once again after taking a slumber for the past few months. The MUTO website teased the inevitable release of the first trailer, which was more of an announcement teaser than anything else. By not showing us the reptilian kaiju, fans were eagerly awaiting what the great beast would look like. Now a couple of teasers that have appeared on the official Godzilla site under the Awaken the Truth page have popped up, and they only hint at Godzilla’s great power. Hit the jump to check out both videos.The first video is just a 12 second tease of Godzilla’s roar. Mighty and powerful, it strikes fear into anyone. Of course it’s just a teaser, with the video just a recording of the strength of Godzilla’s roar. Post by Godzilla.While the roar was something we’ve heard in the first trailer, a trailer that popped up hours after the Roar trailer hints at the release of a new trailer for the film. In it, we hear Bryan Cranston berating someone about the clear warning signs that whatever it is that is going on out there, it’s not what the government wants us to believe. According to his character, the public was led to believe that it was either an earthquake or a typhoon. Whatever it is, it all started 15 years ago. So what exactly happened? Why is Cranston demanding answers? We’ll just have to see when the new trailer appears tomorrow.Godzilla opens in theaters May 16. ARGs & Campaigns Viral Marketing Viral News Viral Videos Awaken The TruthGodzilla
Viral Video: Mad Men Promo in Kinetic Typography June 8, 2010Kinetic typography is simply the animation of text. By itself it doesn’t sound that interesting, but when you combine it popular movies and television, you can make gold. Just see the famous Pulp Fiction example. Avoid Ego Media tries to replicate that success using a clip from AMC’s Mad Men…. Read More
Viral Marketing Check Out The “TRON: Legacy” Light Show In Norway December 13, 2010Disney is pulling out all the stops in promoting Friday’s theatrical opening of TRON: Legacy around the world. Last weekend saw a projection light show in London, and now the Mouse House has put on another light show in Norway, this time at the Indekshuset building in Oslo. Check out… Read More
NBC Viral Round-Up: The Office and Community October 23, 2009October 23, 2009We all know that NBC has the most consistent viral presence among the broadcast networks (with ABC coming in second), and they seem to favor Thursday shows. With The Office and Community airing last night, we have a few updates on their virals. First off, the webisodes are back for… Read More