“Godzilla” Viral Trailer Awakens The Truth Michael Lee, February 24, 2014 The Godzilla viral campaign seems to be starting up once again after taking a slumber for the past few months. The MUTO website teased the inevitable release of the first trailer, which was more of an announcement teaser than anything else. By not showing us the reptilian kaiju, fans were eagerly awaiting what the great beast would look like. Now a couple of teasers that have appeared on the official Godzilla site under the Awaken the Truth page have popped up, and they only hint at Godzilla’s great power. Hit the jump to check out both videos.The first video is just a 12 second tease of Godzilla’s roar. Mighty and powerful, it strikes fear into anyone. Of course it’s just a teaser, with the video just a recording of the strength of Godzilla’s roar. Post by Godzilla.While the roar was something we’ve heard in the first trailer, a trailer that popped up hours after the Roar trailer hints at the release of a new trailer for the film. In it, we hear Bryan Cranston berating someone about the clear warning signs that whatever it is that is going on out there, it’s not what the government wants us to believe. According to his character, the public was led to believe that it was either an earthquake or a typhoon. Whatever it is, it all started 15 years ago. So what exactly happened? Why is Cranston demanding answers? We’ll just have to see when the new trailer appears tomorrow.Godzilla opens in theaters May 16. ARGs & Campaigns Viral Marketing Viral News Viral Videos Awaken The TruthGodzilla
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
Tron Legacy: Encom Badges Arrive, New Site For Employees March 17, 2010December 3, 2010We reported a week ago that a new site viral site for Tron Legacy, ArcadeAid.com, allowed you to create an Encom International badge upon completion of a pretty fun-but-tough game. Today, participants have been receiving their badges and it’s lead us to a new website for Encom employees only. More… Read More
Skype Shines A Light On Heroes ‘Behind The Shield’ With Captain America February 27, 2014February 27, 2014Captain America is one of Marvel’s supers who represents the everyman as a symbol of heroism, of the commitment to make the world a better place. In honor of the upcoming film both Skype and Marvel have partnered up with the cast of Captain America: The Winter Soldier to salute… Read More