“Godzilla” Viral Campaign Demands The Truth Michael Lee, April 1, 2014September 23, 2024 The Godzilla viral marketing campaign has seen some major updates in the last few days. First we got to know some of the main characters from the film through the film’s MutoResearch viral site. Now the team at Legendary along with Warner Bros are working together on the social media end.The two have debuted a brand new poster which you can show to your friends by sharing the image on Facebook and Twitter with #DemandToKnow. Fans will be able to “awaken the truth,” which we’re hoping is code for a new image or trailer. Hit the jump to check it out. Click on the image to see the full version of this poster.Starring Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen, Juliette Binoche, Sally Hawkins, David Strathairn and Bryan Cranston, Godzilla, the Gareth Edwards-directed film opens in theaters on May 16.An epic rebirth to Toho’s iconic Godzilla, this spectacular adventure pits the world’s most famous monster against malevolent creatures who, bolstered by humanity’s scientific arrogance, threaten our very existence. ARGs & Campaigns Social Networks Viral Marketing Viral News Gareth EdwardsGodzillaLegendary PicturesWarner Bros
Disney’s “Wreck-It Ralph” Game Now On Facebook July 18, 2012Briefly: Disney’s Wreck-It Ralph is an animated comedy adventure about an arcade game villain who hops between video games to prove he can be a hero. After the trailer hit last month, we reported that you could play Ralph’s game Fix-It Felix Jr. on the film’s website, and now you… Read More
Tron Legacy Officially To Return to Comic-Con June 17, 2010This is one we saw coming from a mile away, but it’s nice to get the official word. Disney is bringing back Tron Legacy to San Diego Comic-Con 2010, this time with a panel that promises surprise guests. Read the complete press release after the break. Read More
How To Turn a Regular Ad Viral: 11 Creative Billboards November 24, 2009November 23, 2009It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on… Read More